Its easy to underestimate the value of a leasing appointment.
Offer The Invitation
The conclusion of every leasing contact whether phone, email or text; should be the offer to schedule an appointment for the future prospect to visit the property.
Consider the difference in a question , “Would you be interested in scheduling an appointment to tour our model?” versus, “I’m available at either 1:15 or 2:30, this afternoon; would either of those times work for you?”
There is clearly an entirely different tone in the need for an appointment. If an individual is hesitant to pick an appointment time, options of virtual or self-guided tours might work.
The lack of appointments for leasing or renewals creates chaos, confusion and frustration.
After a morning with little to no leasing activity, the afternoon usually brings more “drive by” traffic. With potential staff shortages to accommodate lunch hours, prospects are faced with a potential wait of 15 to 20 minutes to have personal time with a leasing professional.
Scheduling appointments for apartment tours, lease signing and renewals establishes the professional atmosphere for the leasing office. How often would someone simply walk in to a real estate office in their efforts to possibly buy a home? Consider the services that require appointments to those that do not..medical services vs retail shopping, fine dining versus fast food.
Its easy to identify a busy day and adjust schedules to meet the work flow.
A day with four apartment tours, two lease signing appointments and three renewals is not the best day to schedule outreach marketing.
Without a master calendar, an unexpected absence results in frustration to address commitments for others on the team.
At the close of each business day, the next days appointments can be reviewed and preparations can be completed.
Greeting a prospect with a comment, “Oh I forgot you were coming in today,” destroys the relationship building required to secure a lease. Offering confirmation calls for lease renewals and move out inspection tours would further establish the professional attitude for the leasing office.
The use of a master calendar will be minimally effective if the need for appointments is not supported by the leasing team. When individuals are reluctant to commit to an appointment time, the following explanation might be offered;
“Time is so important to everyone, and I want to be able to focus on your needs for a future home. Scheduling an appointment reserves that time for you.”
The value of leasing appointment scheduling also adds urgency to a prospects plans to visit the property. If there are other leasing appointments, the perfect apartment could be leased before they arrive.
Walk-in prospects are happily added to the schedule. Leasing professionals can adjust who should will work with the household based on the other appointments in the calendar. Being prepared and greeting a future resident by name with the guest card in hand is a great beginning to a successful relationship with a future resident.