Everyone loves an open house. Realtors have portfolios with hundreds of homes for sale. A simple phone call can arrange an appointment for a home tour. Placing a sign in the front yard announcing OPEN HOUSE TODAY, creates interest. The results are significantly different than the inquiries generated by the HOME FOR SALE sign.
Open House for Apartment Homes
The same principal can be effective in multifamily apartment homes. Advertising for an open house creates a different reaction. Having the sign on the property announcing OPEN HOUSE, creates an invitation.
Actually, we know the invitation is unnecessary. Our teams are always ready and available to lease an apartment home. However, having the sign posted or a social media advertisement seems to encourage prospects who may be “just driving by” to take a few minutes out of their day for a tour of the property.
Another effective sign is APARTMENT TOURS TODAY. Again, every manager and leasing professional knows we give tours every day, any time of the day. But having a sign announcing “Tours TODAY” gives “permission” to stop in without an appointment.
Another technique employed with both of these signs is the word, TODAY. Subconsciously, the word is creating a sense of urgency. “You need to look at the apartment today.” The sign implies that maybe a tour or the open house event is for a limited time only. Waiting, could mean you would miss out on the opportunity for the availability of a specific apartment, the home of your dreams.
The placement and use of the signs will either enhance their effectiveness or destroy the facade. We can create a sense of urgency with signs that are posted for a single day then removed. Leaving signs that advertise exclusive or limited accessibility for endless days sends a louder message than the words on the sign. A forgotten sign in poor condition sends an entirely different and opposite message to our prospects.
“Now Leasing” signs are often placed at the entrance to apartment communities. Unless the property has just opened, and you’re announcing the property is open for business. Now Leasing seems like a remark that could come from Capitan Obvious. Why wouldn’t we be leasing?
Themes Add Fun to Leasing
A theme adds a festive atmosphere to the leasing calendar. Using this invitation for weekend leasing might be the answer for dreary seasonal weather. Sometimes the idea of an Open House-food, decorations, crowds overwhelms the advertising moment. We can allow the planning to prevent us from having the event. The value of this event, is the simplicity. It’s simply an invitation to stop in.
The appearance of the model should always be “Open House” ready. Generally we have snacks in the leasing center. We’re always ready. We want to create a new method to catch the attention of prospects.
Invite Prospects, Vendors and the Community
An invitation to an Open House is also the perfect closing to a leasing follow up. Chatting with a local business owner? Invite them to attend! Include the invitation as the closing remark to every leasing call or email.
Schedule your Open House soon!
If you have success moments from using an Open House theme, please share in the comments.