Outreach Marketing for Seniors Has Changed

“O” in the Senior Housing is More Than Bingo Series.

Outreach for Senior Housing

Outreach Marketing for Seniors has changed.  Connecting with today’s active independent senior requires a different focus in advertising campaigns.   It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]

Gains From Giving to Local Agencies

Part 4 in the BINGO Series

Gains From Giving

It’s possible to achieve occupancy gains from giving indirectly through the generous nature of your residents.  The donation of goods, services and sometimes financial support to local agencies and charities can actually factor in to a property’s marketing plan.  Senior citizens are often active volunteers.  There are a couple of ways volunteering can bring benefits […]

Create Relationships With Neighbors Builds Value

Part Three in the Life is More than Bingo for Today's Seniors

Seniios in Neighborhood

A successful Senior Citizen Apartment community will create relationships with neighbors to build a supportive environment or a network of its residents.  While the active individuals categorized as senior citizens have no interest in housing that is typified as a senior center, congregate living or what might be referred to as the old folks home.  They are likely to look […]

Welcoming the Independent Senior Citizen

Part 2 in the BINGO for Seniors Series

Independent Senior

Independent is one of many characteristics included in the description of the current population fitting the definition of Senior Citizen.  I started my career in multi-family housing at a location developed for seniors.  The lifestyle experienced by seniors today is strikingly different than the people who lived in my communities. Second in the BINGO series, […]

There’s More to Life Than Bingo, A Lifestyle Choice for Seniors

Living An Active LIfestyle

December has the calendar designation for National Bingo Month.  B-I-N-G-O serves as an interesting outline for a discussion on “Senior Housing.”  The individuals currently identified as seniors have different housing needs and expectations than the population that occupied senior housing at the turn of the century.  The multi family housing options for senior citizens has […]

Rent is Due! Due on the 1st, or Late on the 5th?

A property’s performance is measured by two components. The ability to generate revenue and the ability to control expenses, resulting in the Net Operating Revenue.  Revenue is the product of rent collection. Rental revenue generated by occupancy and related fees are the driving forces for revenue generation. Without effective rent collection, achieving an occupancy goal […]

Try This Question For Hiring New Leasing Staff

“Do you talk to strangers?”  Ask a leasing candidate about a conversation with a stranger.  It’s a good starting point to understand how easily they can connect and establish rapport. The answer to this question from a prospective leasing consultant gives you some insight into their character and personality.  Interview questions for an individual without […]

Four Tips To Continue Referrals From Valued Residents

Referral

Again and again we see referrals as a top contributor in our source of traffic to our property.  We monitor the reviews and encourage satisfied customers to share their experience.  Even with a growing range of virtual advertising providers,  the leading influencer in not only sending visitors to the property, but also visitors that make […]