In the midst of social distance policies and reduced social interaction, the importance of resident appreciation has never been more important. The quick moments of kindness and recognition have more impact than ever before. We have residents that have self-quarantined. As a result, some people are going days with little or no social contact. Yes, we […]
Whenever some one mentions the importance of time management, the first thought centers on improvements to the administrative operations at an apartment community. Time Management offers huge opportunities to improve maintenance operations as well. It seems the frustration of not enough time plagues the maintenance team, as often as the leasing staff. It was a […]
Possibly the most valuable asset in property management is employee experience. Properties with tenured, long time employees benefit from: development of annual systems. they have noticed, realized and anticipate occupancy trends. they create and build relationships with residents, which improves resident communication, rent collection and resident retention. Preventive maintenance is incorporated into the monthly schedule […]
Facebook Marketplace Advertising has become the “Go To” for apartment marketing. There are a number of advantages . For our prospects we are advertising a specific apartment home to them. They can respond at any hour, requesting more information and details. We can update our postings and post new content in minutes, changing photos or […]
We are decision influencers when we offer a recommendation for a new home for our prospects. We add a level of personalization to our apartment tours, when we include the prospects “must haves” with a response of, “Based on what you’re interested in, I would recommend …” You’ve added a touch of individualized service. Personal […]
Its important to understand the value of our apartment homes. We need to be prepared to explain how a service or a feature translates to a dollar value for a prospect or a resident,. This will help our prospects understand that choosing to rent an apartment home has many benefits. Challenge your prospects. “Dare to […]
Having an apartment virtual tour has never been more important. When the Covid 19 restrictions were announced in March 2020; many apartment managers scrambled, thinking how they would lease apartment homes with limited access to provide apartment tours in the future. Take a few minutes to look at the contents of your leasing tool […]
Rent concession dollars add up. When we’re faced with a problem at our apartment community, rent concessions are often part of the solution. Problem Solving with Rent Concessions A concession generally solves one of two problems. One, we use dollars off to attract attention and remedy an occupancy dilemma. Second, we extend a financial apology […]
I’m often reminded of the Chicken Soup for the Soul story, where a member of the janitorial staff at NASA was asked about their job. The response, “I help put people into space, and we’ve put a man on the moon.” See how the goal and successes of the TEAM was the immediate response. In […]
