The phone rings. It’s a resident calling to have us explain the process to give their move out notice. The standard response usually includes a question about when their lease ends. We explain either the 30 or 60 day lease termination notice. If its appropriate we review the lease break policy. We end with a […]
The Challenge Monitoring parking lot lighting and building entry lights is an ongoing challenge for property managers. During daily/weekly tours of the property when we inspect for potential repairs and safety items, the exterior light fixtures are marked as an exception. It can’t be inspected because the timers or photo cells are programmed for the […]
Monthly, quarterly, weekly, or at least annually; organizations expect an update of the property marketing plan. Dutifully, plans are submitted to the appropriate source for review. Task complete…Thirty, sixty, ninety days later, update plan. Task complete, check the item off the TO DO list. The value of the plan is lost without scheduling tasks to […]
The change to Daylight Savings Time is a calendar point when residential home owners are encouraged to check the smoke detectors in their homes. Apartment residents can benefit by being encouraged to do the same. Time and time again, fires are reported with fatalities. These tragedies occur in both single family homes and apartments. It’s […]
Lawn Maintenance is one of the most important seasonal contracts. As the weather conditions improve, we can sense leasing season is about to begin. Two items bring prospects to our leasing center. They are our leasing skills, and the appearance of the community. Our curb appeal is the first impressions we offer our prospects. Our […]
Spending $20 for a toggle bolt? Apartment Managers can become obsessive about saving money on maintenance supplies. Sometimes the efforts to justify pricing from supplier A over supplier B have grown to simply outweigh the savings that might have been achieved. When you evaluate the savings, you need to include the hours of surfing […]
The influence of reviews, published and personal is the determining factor in many purchasing decisions. Leasing apartments is no exception. Prospective residents research rating and review pages searching for an endorsement for the apartment community they are considering. Personal experiences and first hand reviews will impress our prospects during the tour. All of the reasons […]
Welcome to the Marketing Team. Marketing is not a department, states Jason Fried in his book Rework. It’s described in a post by Vincent Huberta, ”Marketing is something everyone in your company is doing 24/7/365.“ An important criteria for maintenance interview is the responsibility of customer service. This new team member will represent the community. […]
Outreach Marketing for Seniors has changed. Connecting with today’s active independent senior requires a different focus in advertising campaigns. It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]
