There are many benefits to weekend hours in the leasing center. Property management is a customer service industry. We provide, service and maintain homes for our residents. While we do have prospects that visit the leasing center on weekdays, its generally on the way to or from, squeezed in during the lunch hour or doctors […]
Adding apartment accessories can be the pop of color to make a model tour memorable. The apartment tour is our presentation of our product. Every available apartment is a potential home to tour with our prospect. When our prospect wants a tour of future homes, we can provide a tour of either furnished or unfurnished […]
A property’s performance is measured by two components. The ability to generate revenue and the ability to control expenses, resulting in the Net Operating Revenue. Revenue is the product of rent collection. Rental revenue generated by occupancy and related fees are the driving forces for revenue generation. Without effective rent collection, achieving an occupancy goal […]
Again and again we see referrals as a top contributor in our source of traffic to our property. We monitor the reviews and encourage satisfied customers to share their experience. Even with a growing range of virtual advertising providers, the leading influencer in not only sending visitors to the property, but also visitors that make […]
Many property management reports focus on occupancy. Every week we analyze the number of move ins and the pending preleases. But our progress is undermined by the number of move outs and the pending move out notices. Here’s the value of our lease renewals. The number of lease renewals is every bit as important as […]
Understanding the places where prospects learn about our property is key to influencing our advertising dollars are spent. We have an opportunity to increase the occupancy at our community simply by the conversations we have with local businesses. We can create referrals. Referrals are a growing contributor to the sources of traffic at an apartment community. […]
Imagine a leasing consultant returning from an apartment tour. It’s an apartment with a less than great view, it’s been vacant for 45 days. It’s on this weeks focus “hot” list. The manager asks, “How did it go, did you get a deposit?” The leasing response, “Great, they didn’t even comment on the view! They’re […]
Every manager and leasing person has experienced the frustration when a new resident challenges a policy or clause in their lease. I didn’t know: -The non-smoking policy would apply to my guests. -I had to have management approval to have a pet. -There would be a penalty if I moved outt before my lease is […]
Does your property offer “Just Right” pricing? If its an affordable property, it probably does. This unique perspective is often overlooked. Leasing presentations usually focus on regulations and the administration of the policies in the affordable program. Instead we can place the focus on the applicant, offering personalized service. Not unlike a sales person in a clothing or shoe store. […]