Discovering Cupholders is the Key to Create Features

Features

Features sell apartments, just like cup holders sell cars. You probably know someone who has recently purchased a new vehicle. It’s all about the touch screen features, navigation, blue tooth, wi-fi connections, adjustable cup holders and maybe the average miles per gallon. No one has to tell you it has a motor, four wheels, or […]

Community Contacts Create Outreach Opportunities

    We are all chasing the elusive magic ticket that brings prospective residents to the apartment community.  We invest our marketing budgets in AdWords.  The staff is scheduled to update Craigs List.  With every visit, the guest card documents the source of traffic.  “How did you hear about us?”  And we drill down to […]

Creating A Personalized Approach to Affordable Leasing

personalized service

Does your property offer “Just Right” pricing? If its an affordable property, it probably does.  This unique perspective is often overlooked.  Leasing presentations usually focus on regulations and the administration of the policies in the affordable program.  Instead we can place the focus on the applicant, offering personalized service.  Not unlike a sales person in a clothing or shoe store.  […]

Planting Outreach Seeds for a Crop of General Referrals

Crop of outreach

Every marketing plan includes the activity of community contacts, marketing to local businesses or the all generic OUTREACH. At the end of week, a quick review of tasks not completed, needing to be rescheduled, the outreach activity leads the way. the office was too busy someone called in, the office would have been shortstaffed. outreach […]

How to Use Supply and Demand to Create Urgency!

Some of the most dreaded words from a prospect in a leasing conversation are, “I’m not planning to move right away, maybe in a month or two, or six months…” We want to create urgency.  Our apartments are vacant now!  We need move ins now!  Leases signed!  Commitments today!  Too often, the reference for a future […]

‘Tis The Season, To Lease An Apartment

Season leasing

The holiday season and the dreaded months of winter are often cited for the reason for decreased phone calls and visits to a property.  Resulting in lower closing ratios, almost matching the outside temperature. People don’t wants to move between Christmas and New Years. It’s complicated to move in the winter No one is looking at apartment advertisements, […]

Three Keys to Improve Follow Up

In most leasing centers, prospect follow up is a scheduled activity. Sometimes the purpose of follow up is confused with completing the task. Too often, the follow up efforts are listed as “left voicemail/sent email….” For someone that has visited and toured the property, leaving messages doesn’t bring any closure to the leasing efforts. Follow up is […]

Outreach Marketing..Tell One Person

Marketing outreach

Tell one person.  Marketing your property is just that easy. Many times marketing efforts are limited to post and run. Sticking flyers in someone’s hand.   Posting a flyer on a bulletin board and running out the door, will only bring minimal results for outreach marketing. The real value is the personal contact. It’s not limited to the conversation […]

Driving By, Determining the True Source of Your Traffic

Learning from a visitor to our apartment community, “I was just driving by,” is a personalized opportunity to create a feature and benefit.  An important tool to creating  value for the decision to lease the apartment home. Knowing the source of our leasing traffic is crucial.  Leasing 101 teaches everyone to ask the question, “how […]