‘Tis The Season, To Lease An Apartment

Season leasing

The holiday season and the dreaded months of winter are often cited for the reason for decreased phone calls and visits to a property.  Resulting in lower closing ratios, almost matching the outside temperature. People don’t wants to move between Christmas and New Years. It’s complicated to move in the winter No one is looking at apartment advertisements, […]

Three Keys to Improve Follow Up

In most leasing centers, prospect follow up is a scheduled activity. Sometimes the purpose of follow up is confused with completing the task. Too often, the follow up efforts are listed as “left voicemail/sent email….” For someone that has visited and toured the property, leaving messages doesn’t bring any closure to the leasing efforts. Follow up is […]

Outreach Marketing..Tell One Person

Marketing outreach

Tell one person.  Marketing your property is just that easy. Many times marketing efforts are limited to post and run. Sticking flyers in someone’s hand.   Posting a flyer on a bulletin board and running out the door, will only bring minimal results for outreach marketing. The real value is the personal contact. It’s not limited to the conversation […]

Driving By, Determining the True Source of Your Traffic

Learning from a visitor to our apartment community, “I was just driving by,” is a personalized opportunity to create a feature and benefit.  An important tool to creating  value for the decision to lease the apartment home. Knowing the source of our leasing traffic is crucial.  Leasing 101 teaches everyone to ask the question, “how […]

Solving The Occupancy Equation, Affecting Vacancy With Leasing Prospects And Closing Ratios

Leasing apartments is a skill for property management professionals. To forecast the results, there are two measurable factors: the number of leasing opportunities who make appointments or arrive at the property; and the number (percent) that commit to lease. Explaining the financial impact of vacant apartments and the recovery period will assist in creating a […]

Lights, Camera, Action, Monitoring Internet Ads

How often have you looked at your properties web page, Internet listing service or called the advertised office phone number to listen to the voice mail message? There are a number of valuable reasons to complete these “self checks” at least monthly. It’s important to know how easy or difficult it is to locate your […]

Preventive Maintenance, Taking The Time Saves Time

Schedule

How do you find the time to include preventive maintenance in a schedule that is hard to predict?  The volume of service orders varies from day to day.  Leasing always seems to need the one apartment that isn’t ready. “Preventive Maintenance can save time, and money for maintenance operations.  Building components like a water heater, […]

The Value of a Move In Concession

The value of dollars off move in specials and discounted rent concessions is often discouraged by marketing experts.  Some of the negative impact from concessions are: -The value is short lived. -Impacts renewal rates. -Frustrates existing residents. Matching the Market In many markets, property managers experience competition where every property is utilizing concessions. The prospect […]

Savvy Shopper, Knowing Your Competition

shopping

It seems like every time I visit an apartment community to collect information for my market survey, I leave with another feature discovery that will help me convince prospects my apartment community is the best choice for their new home. Shopping the competition is required each month.  Updating a market study analyzes pricing and availability. […]