Three Benefits of an Open House

Open house invitiation

Everyone loves an open house. Realtors have portfolios with hundreds of homes for sale. A simple phone call can arrange an appointment for a home tour. Placing a sign in the front yard announcing OPEN HOUSE TODAY, creates interest. The results are significantly different than the inquiries generated by the HOME FOR SALE sign. Open […]

Starting With Your Calendar Will Improve The Results Of Your Marketing Plan

The most valuable step to implement the monthly marketing plan does not involve the Product, Place, Price, Product or even People.  To see results from the creative ideas brainstormed by the team; the ideas in the plan must be included in the weekly schedule. Updating the outreach and marketing plan is usually scheduled quarterly, weekly, or […]

Twas The Week Before Christmas

Twas the week before Christmas, across all the land, Not a creature was stirring, a quiet day was planned. The banners were hung across the property with care, In hopes the prospects would find their way there. The team was gathered, it was team meeting time Work orders, turnovers, “Let’s fix the sign!” The Manager […]

Just Grounds…Just the First Impression

Curb appeal

  Coveted by property managers far and wide is an individual with the knowledge and skill to plan, execute and care for grounds. The appearance of the grounds is the first impression. Hiring or discovering someone on your management team is blessed with a green thumb, strong knowledge of grounds, is truly a treasure. Most […]

A Passing Comment Can Create Referrals

Referrals

Understanding the places where prospects learn about our property is key to influencing our advertising dollars are spent.  We have an opportunity to increase the occupancy at our community simply by the conversations we have with local businesses. We can create referrals.  Referrals are a growing contributor to the sources of traffic at an apartment community. […]

The Silent Treatment, Overcoming The Just Looking Response

Questions

Imagine a leasing consultant returning from an apartment tour. It’s an apartment with a less than great view, it’s been vacant for 45 days. It’s on this weeks focus “hot” list. The manager asks, “How did it go, did you get a deposit?” The leasing response, “Great, they didn’t even comment on the view! They’re […]

An Experienced Team Adds Value To Your Community

Marketing numbers

Possibly the most valuable asset in property management is an experienced team. Properties with tenured, long time employees benefit from: development of annual systems. they have noticed, realized and anticipate occupancy trends. they create and build relationships with residents, which improves resident communication, rent collection and resident retention. Preventive maintenance is incorporated into the monthly […]

Discovering Cupholders is the Key to Create Features

Features

You probably know someone who has recently purchased a new car.   It’s all about the touch screen features, navigation, blue tooth, wi-fi connections, adjustable cup holders and maybe the average miles per gallon. No one has to tell you it has a motor, four wheels, or even a transmission.  Its a car, maybe an […]

Community Contacts Create Outreach Opportunities

    We are all chasing the elusive magic ticket that brings prospective residents to the apartment community.  We invest our marketing budgets in AdWords.  The staff is scheduled to update Craigs List.  With every visit, the guest card documents the source of traffic.  “How did you hear about us?”  And we drill down to […]