Coveted by property managers far and wide is an individual with the knowledge and skill to plan, execute and care for grounds. The appearance of the grounds is the first impression. Hiring or discovering someone on your management team is blessed with a green thumb, strong knowledge of grounds, is truly a treasure. Most […]
Understanding the places where prospects learn about our property is key to influencing our advertising dollars are spent. We have an opportunity to increase the occupancy at our community simply by the conversations we have with local businesses. We can create referrals. Referrals are a growing contributor to the sources of traffic at an apartment community. […]
Imagine a leasing consultant returning from an apartment tour. It’s an apartment with a less than great view, it’s been vacant for 45 days. It’s on this weeks focus “hot” list. The manager asks, “How did it go, did you get a deposit?” The leasing response, “Great, they didn’t even comment on the view! They’re […]
Possibly the most valuable asset in property management is an experienced team. Properties with tenured, long time employees benefit from: development of annual systems. they have noticed, realized and anticipate occupancy trends. they create and build relationships with residents, which improves resident communication, rent collection and resident retention. Preventive maintenance is incorporated into the monthly […]
You probably know someone who has recently purchased a new car. It’s all about the touch screen features, navigation, blue tooth, wi-fi connections, adjustable cup holders and maybe the average miles per gallon. No one has to tell you it has a motor, four wheels, or even a transmission. Its a car, maybe an […]
We are all chasing the elusive magic ticket that brings prospective residents to the apartment community. We invest our marketing budgets in AdWords. The staff is scheduled to update Craigs List. With every visit, the guest card documents the source of traffic. “How did you hear about us?” And we drill down to […]
Does your property offer “Just Right” pricing? If its an affordable property, it probably does. This unique perspective is often overlooked. Leasing presentations usually focus on regulations and the administration of the policies in the affordable program. Instead we can place the focus on the applicant, offering personalized service. Not unlike a sales person in a clothing or shoe store. […]
Every marketing plan includes the activity of community contacts, marketing to local businesses or the all generic OUTREACH. At the end of week, a quick review of tasks not completed, needing to be rescheduled, the outreach activity leads the way. the office was too busy someone called in, the office would have been shortstaffed. outreach […]
Some of the most dreaded words from a prospect in a leasing conversation are, “I’m not planning to move right away, maybe in a month or two, or six months…” We want to create urgency. Our apartments are vacant now! We need move ins now! Leases signed! Commitments today! Too often, the reference for a future […]