Facebook Marketplace Advertising has become the “Go To” for apartment marketing. There are a number of advantages, similar to the popularity experienced by Craig’s List. Marketplace posting can be a source of no-cost advertising. It simply requires the time to post, and the commitment to respond and follow up with prospects. For our prospects we […]
Being able to give a virtual apartment tour has never been more important. When the Covid 19 restrictions were announced in March 2020; many apartment managers scrambled, thinking how they would lease apartment homes with limited access to provide apartment tours in the future. Take a few minutes to look at the contents of […]
Product, Price, People and Promotion are the core components to most marketing plans. Monthly, quarterly, weekly, or at least annually; organizations expect an update of the property marketing plan. Dutifully, plans are submitted to the appropriate source for review. Task complete…Thirty, sixty, ninety days later, update plan. Task complete, check the item off the TO […]
Outreach Marketing for Seniors has changed. Connecting with today’s active independent senior requires a different focus in advertising campaigns. It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]
A successful Senior Citizen Apartment community will create relationships with neighbors to build a supportive environment or a network of its residents. While the active individuals categorized as senior citizens have no interest in housing that is typified as a senior center, congregate living or what might be referred to as the old folks home. They are likely to look […]
December has the calendar designation for National Bingo Month. B-I-N-G-O serves as an interesting outline for a discussion on “Senior Housing.” The individuals currently identified as seniors have different housing needs and expectations than the population that occupied senior housing at the turn of the century. The multi family housing options for senior citizens has […]
A property’s performance is measured by two components. The ability to generate revenue and the ability to control expenses, resulting in the Net Operating Revenue. Revenue is the product of rent collection. Rental revenue generated by occupancy and related fees are the driving forces for revenue generation. Without effective rent collection, achieving an occupancy goal […]
Again and again we see referrals as a top contributor in our source of traffic to our property. We monitor the reviews and encourage satisfied customers to share their experience. Even with a growing range of virtual advertising providers, the leading influencer in not only sending visitors to the property, but also visitors that make […]
Everyone loves an open house. Realtors have portfolios with hundreds of homes for sale. A simple phone call can arrange an appointment for a home tour. Placing a sign in the front yard announcing OPEN HOUSE TODAY, creates interest. The results are significantly different than the inquiries generated by the HOME FOR SALE sign. Open […]