Just Grounds…Just the First Impression

Curb appeal

  Coveted by property managers far and wide is an individual with the knowledge and skill to plan, execute and care for grounds. The appearance of the grounds is the first impression. Hiring or discovering someone on your management team is blessed with a green thumb, strong knowledge of grounds, is truly a treasure. Most […]

A Passing Comment Can Create Referrals

Referrals

Understanding the places where prospects learn about our property is key to influencing our advertising dollars are spent.  We have an opportunity to increase the occupancy at our community simply by the conversations we have with local businesses. We can create referrals.  Referrals are a growing contributor to the sources of traffic at an apartment community. […]

The Silent Treatment, Overcoming The Just Looking Response

Questions

Imagine a leasing consultant returning from an apartment tour. It’s an apartment with a less than great view, it’s been vacant for 45 days. It’s on this weeks focus “hot” list. The manager asks, “How did it go, did you get a deposit?” The leasing response, “Great, they didn’t even comment on the view! They’re […]

An Experienced Team Adds Value To Your Community

Marketing numbers

Possibly the most valuable asset in property management is an experienced team. Properties with tenured, long time employees benefit from: development of annual systems. they have noticed, realized and anticipate occupancy trends. they create and build relationships with residents, which improves resident communication, rent collection and resident retention. Preventive maintenance is incorporated into the monthly […]

Discovering Cupholders is the Key to Create Features

Features

You probably know someone who has recently purchased a new car.   It’s all about the touch screen features, navigation, blue tooth, wi-fi connections, adjustable cup holders and maybe the average miles per gallon. No one has to tell you it has a motor, four wheels, or even a transmission.  Its a car, maybe an […]

Community Contacts Create Outreach Opportunities

    We are all chasing the elusive magic ticket that brings prospective residents to the apartment community.  We invest our marketing budgets in AdWords.  The staff is scheduled to update Craigs List.  With every visit, the guest card documents the source of traffic.  “How did you hear about us?”  And we drill down to […]

Creating A Personalized Approach to Affordable Leasing

personalized service

Does your property offer “Just Right” pricing? If its an affordable property, it probably does.  This unique perspective is often overlooked.  Leasing presentations usually focus on regulations and the administration of the policies in the affordable program.  Instead we can place the focus on the applicant, offering personalized service.  Not unlike a sales person in a clothing or shoe store.  […]

Planting Outreach Seeds for a Crop of General Referrals

Crop of outreach

Every marketing plan includes the activity of community contacts, marketing to local businesses or the all generic OUTREACH. At the end of week, a quick review of tasks not completed, needing to be rescheduled, the outreach activity leads the way. the office was too busy someone called in, the office would have been shortstaffed. outreach […]

How to Use Supply and Demand to Create Urgency!

Some of the most dreaded words from a prospect in a leasing conversation are, “I’m not planning to move right away, maybe in a month or two, or six months…” We want to create urgency.  Our apartments are vacant now!  We need move ins now!  Leases signed!  Commitments today!  Too often, the reference for a future […]