5 Keys To Improve Email Effectiveness

Smartphone With New E-Mail Message Notification Lying On Computer Keyboard

We use email both to communicate internally with our teams and externally with our prospects and social connections.  We have become increasingly dependent on email as our vehicle to communicate.  Today, while at work a person probably receives over 100 emails a day.  There are several keys to improve the effectiveness of your email. Depending on […]

Add Authenticity With Resident Testimonials

Young teen girl holding with copyspace cartoon speech bubble in hand over blue background.

We can add authenticity to our leasing presentation when we include resident testimonials .  In addition, there are many ways we can add these endorsements to our virtual tours and social media advertising. Using features and benefits is a tried and true leasing presentation style. But as our prospects are more and more influenced by […]

Celebrating Team Recognition

New year’s celebrations.

Celebrating Team Recognition, and individual accomplishments is essential to employee retention. Team meetings are a great opportunity to celebrate team recognition.  We can make it more memorable by building the meeting around a theme. A fun theme to kick off the New Year is “The Team Toast.”  With the New Year’s Celebration fresh in our […]

Every Job Description Includes Marketing

job description

An important criteria in the hiring process for any apartment community is emphasizing how each and every member of the team is involved in marketing for the community.  Every job description includes marketing and customer service responsibilities. Marketing is not a department, states Jason Fried in his book Rework.  It’s described in a post by […]

Add A Newsletter To The Communication Toolbox

We communicate with our residents through a number of platforms.  Add a newsletter to your communication toolbox, this is an underestimated, easily accessible resource.  A community newsletter is a great way to communicate with your residents. However, in the busy life for a management team, the idea of a newsletter is yet another task in […]

Networking With Gratitude

networking gratitude

Amazing how a networking event creates gratitude.  A few weeks ago, I had the opportunity to attend a networking event with several of the colleagues that have influenced my career.  It encouraged me to take stock of the opportunity to meet, work with and the experiences this industry has provided. Thirty years ago, I was […]

Benefits From A Leasing Concession

sticker with the inscription Benefits hangs with a clothespin on a rope on a blue background

There are benefits for an apartment community with a leasing concession. First, ads offering dollars off attract more attention.  This is an opportunity that we can maximize.  Our adds include the information for the dollars saved, but we miss the opportunity to maximize this value. Instead of simply stating $200 off the rent.  If we […]

Apartment Accessories Make Lasting Impressions

Sink and personal hygiene accessories in bathroom

Adding apartment accessories can be the pop of color to make a model tour memorable. The apartment tour is our presentation of our product. Every available apartment is a potential home to tour with our prospect. When our prospect wants a tour of future homes, we can provide a tour of either furnished or unfurnished […]

Increase Occupancy With Word of Mouth Referrals

Delivery Man, Courier

We can increase the occupancy at our apartment community simply with the conversations we have with local businesses. We can create word of mouth referrals.  Referrals are consistently the highest contributor identified as the source of visiting traffic at an apartment community. The days of depending on advertisements to be your leading source of prospect […]