Adding Action to the Product, Price, People, Promotion Analysis

Monthly, quarterly, weekly, or at least annually; organizations expect an update of the property marketing plan.  Dutifully, plans are submitted to the appropriate source for review.  Task complete…Thirty, sixty, ninety days later, update plan.  Task complete, check the item off the TO DO list.  The value of the plan is lost without scheduling tasks to […]

Outreach Marketing for Seniors Has Changed

“O” in the Senior Housing is More Than Bingo Series.

Outreach for Senior Housing

Outreach Marketing for Seniors has changed.  Connecting with today’s active independent senior requires a different focus in advertising campaigns.   It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]

Create Relationships With Neighbors Builds Value

Part Three in the Life is More than Bingo for Today's Seniors

Seniios in Neighborhood

A successful Senior Citizen Apartment community will create relationships with neighbors to build a supportive environment or a network of its residents.  While the active individuals categorized as senior citizens have no interest in housing that is typified as a senior center, congregate living or what might be referred to as the old folks home.  They are likely to look […]

There’s More to Life Than Bingo, A Lifestyle Choice for Seniors

Living An Active LIfestyle

December has the calendar designation for National Bingo Month.  B-I-N-G-O serves as an interesting outline for a discussion on “Senior Housing.”  The individuals currently identified as seniors have different housing needs and expectations than the population that occupied senior housing at the turn of the century.  The multi family housing options for senior citizens has […]

Rent is Due! Due on the 1st, or Late on the 5th?

A property’s performance is measured by two components. The ability to generate revenue and the ability to control expenses, resulting in the Net Operating Revenue.  Revenue is the product of rent collection. Rental revenue generated by occupancy and related fees are the driving forces for revenue generation. Without effective rent collection, achieving an occupancy goal […]

Four Tips To Continue Referrals From Valued Residents

Referral

Again and again we see referrals as a top contributor in our source of traffic to our property.  We monitor the reviews and encourage satisfied customers to share their experience.  Even with a growing range of virtual advertising providers,  the leading influencer in not only sending visitors to the property, but also visitors that make […]

Three Benefits of an Open House

Open house invitiation

Everyone loves an open house. Realtors have portfolios with hundreds of homes for sale. A simple phone call can arrange an appointment for a home tour. Placing a sign in the front yard announcing OPEN HOUSE TODAY, creates interest. The results are significantly different than the inquiries generated by the HOME FOR SALE sign. Open […]

Starting With Your Calendar Will Improve The Results Of Your Marketing Plan

The most valuable step to implement the monthly marketing plan does not involve the Product, Place, Price, Product or even People.  To see results from the creative ideas brainstormed by the team; the ideas in the plan must be included in the weekly schedule. Updating the outreach and marketing plan is usually scheduled quarterly, weekly, or […]

Twas The Week Before Christmas

Twas the week before Christmas, across all the land, Not a creature was stirring, a quiet day was planned. The banners were hung across the property with care, In hopes the prospects would find their way there. The team was gathered, it was team meeting time Work orders, turnovers, “Let’s fix the sign!” The Manager […]