Benefits From A Leasing Concession

sticker with the inscription Benefits hangs with a clothespin on a rope on a blue background

There are benefits for an apartment community with a leasing concession. First, ads offering dollars off attract more attention.  This is an opportunity that we can maximize.  Our adds include the information for the dollars saved, but we miss the opportunity to maximize this value. Instead of simply stating $200 off the rent.  If we […]

Apartment Accessories Make Lasting Impressions

Sink and personal hygiene accessories in bathroom

Adding apartment accessories can be the pop of color to make a model tour memorable. The apartment tour is our presentation of our product. Every available apartment is a potential home to tour with our prospect. When our prospect wants a tour of future homes, we can provide a tour of either furnished or unfurnished […]

Increase Occupancy With Word of Mouth Referrals

Delivery Man, Courier

We can increase the occupancy at our apartment community simply with the conversations we have with local businesses. We can create word of mouth referrals.  Referrals are consistently the highest contributor identified as the source of visiting traffic at an apartment community. The days of depending on advertisements to be your leading source of prospect […]

Making the Most of Facebook Marketplace Advertising

facebook marketplace advertising

Facebook Marketplace Advertising has become the “Go To” for apartment marketing. There are a number of advantages . For our prospects we are advertising a specific apartment home to them.  They can respond at any hour, requesting more information and details. We can update our postings and post new content in minutes, changing photos or […]

Put An Apartment Virtual Tour In The Leasing Toolkit

Download Your Apartment Virtual Tour Checklist

leasing tool kit

  Having an apartment virtual tour has never been more important. When the Covid 19 restrictions were announced in March 2020; many apartment managers scrambled, thinking how they would lease apartment homes with limited access to provide apartment tours in the future. Take a few minutes to look at the contents of your leasing tool […]

Adding Action to the Product, Price, People, Promotion Analysis

Monthly, quarterly, weekly, or at least annually; organizations expect an update of the property marketing plan.  Dutifully, plans are submitted to the appropriate source for review.  Task complete…Thirty, sixty, ninety days later, update plan.  Task complete, check the item off the TO DO list.  The value of the plan is lost without scheduling tasks to […]

Outreach Marketing for Seniors Has Changed

“O” in the Senior Housing is More Than Bingo Series.

Outreach for Senior Housing

Outreach Marketing for Seniors has changed.  Connecting with today’s active independent senior requires a different focus in advertising campaigns.   It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]

Create Relationships With Neighbors Builds Value

Part Three in the Life is More than Bingo for Today's Seniors

Seniios in Neighborhood

A successful Senior Citizen Apartment community will create relationships with neighbors to build a supportive environment or a network of its residents.  While the active individuals categorized as senior citizens have no interest in housing that is typified as a senior center, congregate living or what might be referred to as the old folks home.  They are likely to look […]

There’s More to Life Than Bingo, A Lifestyle Choice for Seniors

Living An Active LIfestyle

December has the calendar designation for National Bingo Month.  B-I-N-G-O serves as an interesting outline for a discussion on “Senior Housing.”  The individuals currently identified as seniors have different housing needs and expectations than the population that occupied senior housing at the turn of the century.  The multi family housing options for senior citizens has […]