There are benefits for an apartment community with a leasing concession. First, ads offering dollars off attract more attention. This is an opportunity that we can maximize. Our adds include the information for the dollars saved, but we miss the opportunity to maximize this value. Instead of simply stating $200 off the rent. If we […]
Adding apartment accessories can be the pop of color to make a model tour memorable. The apartment tour is our presentation of our product. Every available apartment is a potential home to tour with our prospect. When our prospect wants a tour of future homes, we can provide a tour of either furnished or unfurnished […]
We can increase the occupancy at our apartment community simply with the conversations we have with local businesses. We can create word of mouth referrals. Referrals are consistently the highest contributor identified as the source of visiting traffic at an apartment community. The days of depending on advertisements to be your leading source of prospect […]
Facebook Marketplace Advertising has become the “Go To” for apartment marketing. There are a number of advantages, similar to the popularity experienced by Craig’s List. Marketplace posting can be a source of no-cost advertising. It simply requires the time to post, and the commitment to respond and follow up with prospects. For our prospects we […]
Being able to give a virtual apartment tour has never been more important. When the Covid 19 restrictions were announced in March 2020; many apartment managers scrambled, thinking how they would lease apartment homes with limited access to provide apartment tours in the future. Take a few minutes to look at the contents of […]
Product, Price, People and Promotion are the core components to most marketing plans. Monthly, quarterly, weekly, or at least annually; organizations expect an update of the property marketing plan. Dutifully, plans are submitted to the appropriate source for review. Task complete…Thirty, sixty, ninety days later, update plan. Task complete, check the item off the TO […]
Outreach Marketing for Seniors has changed. Connecting with today’s active independent senior requires a different focus in advertising campaigns. It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]
A successful Senior Citizen Apartment community will create relationships with neighbors to build a supportive environment or a network of its residents. While the active individuals categorized as senior citizens have no interest in housing that is typified as a senior center, congregate living or what might be referred to as the old folks home. They are likely to look […]
December has the calendar designation for National Bingo Month. B-I-N-G-O serves as an interesting outline for a discussion on “Senior Housing.” The individuals currently identified as seniors have different housing needs and expectations than the population that occupied senior housing at the turn of the century. The multi family housing options for senior citizens has […]