Making the Most of Facebook Marketplace Advertising

facebook marketplace advertising

Facebook Marketplace Advertising has become the “Go To” for apartment marketing. There are a number of advantages . For our prospects we are advertising a specific apartment home to them.  They can respond at any hour, requesting more information and details. We can update our postings and post new content in minutes, changing photos or […]

Put An Apartment Virtual Tour In The Leasing Toolkit

Download Your Apartment Virtual Tour Checklist

leasing tool kit

  Having an apartment virtual tour has never been more important. When the Covid 19 restrictions were announced in March 2020; many apartment managers scrambled, thinking how they would lease apartment homes with limited access to provide apartment tours in the future. Take a few minutes to look at the contents of your leasing tool […]

Adding Action to the Product, Price, People, Promotion Analysis

Monthly, quarterly, weekly, or at least annually; organizations expect an update of the property marketing plan.  Dutifully, plans are submitted to the appropriate source for review.  Task complete…Thirty, sixty, ninety days later, update plan.  Task complete, check the item off the TO DO list.  The value of the plan is lost without scheduling tasks to […]

Outreach Marketing for Seniors Has Changed

“O” in the Senior Housing is More Than Bingo Series.

Outreach for Senior Housing

Outreach Marketing for Seniors has changed.  Connecting with today’s active independent senior requires a different focus in advertising campaigns.   It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]

Create Relationships With Neighbors Builds Value

Part Three in the Life is More than Bingo for Today's Seniors

Seniios in Neighborhood

A successful Senior Citizen Apartment community will create relationships with neighbors to build a supportive environment or a network of its residents.  While the active individuals categorized as senior citizens have no interest in housing that is typified as a senior center, congregate living or what might be referred to as the old folks home.  They are likely to look […]

There’s More to Life Than Bingo, A Lifestyle Choice for Seniors

Living An Active LIfestyle

December has the calendar designation for National Bingo Month.  B-I-N-G-O serves as an interesting outline for a discussion on “Senior Housing.”  The individuals currently identified as seniors have different housing needs and expectations than the population that occupied senior housing at the turn of the century.  The multi family housing options for senior citizens has […]

Rent is Due! Due on the 1st, or Late on the 5th?

A property’s performance is measured by two components. The ability to generate revenue and the ability to control expenses, resulting in the Net Operating Revenue.  Revenue is the product of rent collection. Rental revenue generated by occupancy and related fees are the driving forces for revenue generation. Without effective rent collection, achieving an occupancy goal […]

Four Tips To Continue Referrals From Valued Residents

Referral

Again and again we see referrals as a top contributor in our source of traffic to our property.  We monitor the reviews and encourage satisfied customers to share their experience.  Even with a growing range of virtual advertising providers,  the leading influencer in not only sending visitors to the property, but also visitors that make […]

Three Benefits of an Open House

Open house invitiation

Everyone loves an open house. Realtors have portfolios with hundreds of homes for sale. A simple phone call can arrange an appointment for a home tour. Placing a sign in the front yard announcing OPEN HOUSE TODAY, creates interest. The results are significantly different than the inquiries generated by the HOME FOR SALE sign. Open […]