The First Impression

Leasing apartments involves a series of “first impressions.” What does the prospect think: -on their first drive through of the property. -meeting with the leasing team. -touring a furnished or unfurnished model. -lastly, their first visit to their new apartment home. Anyone with much property management experience will tell you; the memory of a bad […]

Planting Outreach Seeds for a Crop of General Referrals

Crop of outreach

Every marketing plan includes the activity of community contacts, marketing to local businesses or the all generic OUTREACH. At the end of week, a quick review of tasks not completed, needing to be rescheduled, the outreach activity leads the way. the office was too busy someone called in, the office would have been shortstaffed. outreach […]

Value Is The Secret Ingredient With For Lease Renewals

Weekend hours

People select a new apartment home largely based on location. Price point and lease terms are also taken into consideration. But when it comes to a renewal, the decision is based on customer satisfaction.  This satisfaction translates into the value experienced by the resident.  So value is the secret ingredient! Creating Value With a rent […]

How to Use Supply and Demand to Create Urgency!

Some of the most dreaded words from a prospect in a leasing conversation are, “I’m not planning to move right away, maybe in a month or two, or six months…” We want to create urgency.  Our apartments are vacant now!  We need move ins now!  Leases signed!  Commitments today!  Too often, the reference for a future […]

‘Tis The Season, To Lease An Apartment

Season leasing

The holiday season and the dreaded months of winter are often cited for the reason for decreased phone calls and visits to a property.  Resulting in lower closing ratios, almost matching the outside temperature. People don’t wants to move between Christmas and New Years. It’s complicated to move in the winter No one is looking at apartment advertisements, […]

Three Keys to Improve Follow Up

In most leasing centers, prospect follow up is a scheduled activity. Sometimes the purpose of follow up is confused with completing the task. Too often, the follow up efforts are listed as “left voicemail/sent email….” For someone that has visited and toured the property, leaving messages doesn’t bring any closure to the leasing efforts. Follow up is […]

Do You Have the Courage to Lead Your Team With Learning?

Learning something new does not require enrolling in a certificate or a four-year degree program. Opportunities To Learn It can be a simple as: -Learning a new app for a phone or mobile device.   Too often, we download a tool someone has recommended, but we don’t try to use it. A quick check of […]

Outreach Marketing..Tell One Person

Marketing outreach

Tell one person.  Marketing your property is just that easy. Many times marketing efforts are limited to post and run. Sticking flyers in someone’s hand.   Posting a flyer on a bulletin board and running out the door, will only bring minimal results for outreach marketing. The real value is the personal contact. It’s not limited to the conversation […]

Could A Thank You Every Day, Keep The Move Outs Away?

How often are residents thanked for the choice to live at our community?  Demonstrating resident appreciation in the smallest ways, can have surprising and rewarding returns. Most choices for housing involve long-term commitments, buying a house or a condo, requires a mortgage. Individuals who rent can make a change in an instant.  Granted breaking a […]