We can increase the occupancy at our apartment community simply with the conversations we have with local businesses. We can create word of mouth referrals. Referrals are consistently the highest contributor identified as the source of visiting traffic at an apartment community. The days of depending on advertisements to be your leading source of prospect […]
Social Recognition is defined as an “employee reward and recognition methodology.” An effective Social Recognition program doesn’t happen without planning. Employee rewards start with showing appreciation for the efforts to contribute to the team. But there’s so much more to offer constructive recognition to employees that might not receive the recognition they deserve. Failure to […]
Facebook Marketplace Advertising has become the “Go To” for apartment marketing. There are a number of advantages, similar to the popularity experienced by Craig’s List. Marketplace posting can be a source of no-cost advertising. It simply requires the time to post, and the commitment to respond and follow up with prospects. For our prospects we […]
Being able to give a virtual apartment tour has never been more important. When the Covid 19 restrictions were announced in March 2020; many apartment managers scrambled, thinking how they would lease apartment homes with limited access to provide apartment tours in the future. Take a few minutes to look at the contents of […]
Rent concession dollars add up. When we’re faced with a problem at our apartment community, rent concessions are often part of the solution. Problem Solving with Rent Concessions A concession generally solves one of two problems. One, we use dollars off to attract attention and remedy an occupancy dilemma. Second, we extend a financial apology […]
[lhg_lead_form] The reason why a team meeting agenda is important is that it can be the difference between sharing company goals and expectations or just simply outlining another schedule for the week. I’m often reminded of the Chicken Soup for the Soul story, where a member of the janitorial staff at NASA was asked about […]
The phone rings. It’s a resident calling to have us explain the process to give their move out notice. The standard response usually includes a question about when their lease ends. We explain either the 30 or 60 day lease termination notice. If its appropriate we review the lease break policy. We end with a […]
The change to Daylight Savings Time is a calendar point when residential home owners are encouraged to check the smoke detectors in their homes. Apartment residents can benefit by being encouraged to do the same. Time and time again, fires are reported with fatalities. These tragedies occur in both single family homes and apartments. It’s […]
Outreach Marketing for Seniors has changed. Connecting with today’s active independent senior requires a different focus in advertising campaigns. It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]