Benefits of Weekend Leasing Hours

Hello Saturday words on white marble background

There are many benefits to weekend hours in the leasing center. Property management is a customer service industry.  We provide, service and maintain homes for our residents. While we do have prospects that visit the leasing center on weekdays, its generally on the way to or from, squeezed in during the lunch hour or doctors […]

Benefits From A Leasing Concession

sticker with the inscription Benefits hangs with a clothespin on a rope on a blue background

There are benefits for an apartment community with a leasing concession. First, ads offering dollars off attract more attention.  This is an opportunity that we can maximize.  Our adds include the information for the dollars saved, but we miss the opportunity to maximize this value. Instead of simply stating $200 off the rent.  If we […]

Apartment Accessories Make Lasting Impressions

Sink and personal hygiene accessories in bathroom

Adding apartment accessories can be the pop of color to make a model tour memorable. The apartment tour is our presentation of our product. Every available apartment is a potential home to tour with our prospect. When our prospect wants a tour of future homes, we can provide a tour of either furnished or unfurnished […]

Increase Occupancy With Word of Mouth Referrals

Delivery Man, Courier

We can increase the occupancy at our apartment community simply with the conversations we have with local businesses. We can create word of mouth referrals.  Referrals are consistently the highest contributor identified as the source of visiting traffic at an apartment community. The days of depending on advertisements to be your leading source of prospect […]

The Role of Social Recognition in Employee Retention

Social Recognition is defined as an “employee reward and recognition methodology.” An effective Social Recognition program doesn’t happen without planning.  Employee rewards start with showing appreciation for the efforts to contribute to the team.  But there’s so much more to offer constructive recognition to employees that might not receive the recognition they deserve. Failure to […]

Making the Most of Facebook Marketplace Advertising

facebook marketplace advertising

Facebook Marketplace Advertising has become the “Go To” for apartment marketing. There are a number of advantages . For our prospects we are advertising a specific apartment home to them.  They can respond at any hour, requesting more information and details. We can update our postings and post new content in minutes, changing photos or […]

Put An Apartment Virtual Tour In The Leasing Toolkit

Download Your Apartment Virtual Tour Checklist

leasing tool kit

  Having an apartment virtual tour has never been more important. When the Covid 19 restrictions were announced in March 2020; many apartment managers scrambled, thinking how they would lease apartment homes with limited access to provide apartment tours in the future. Take a few minutes to look at the contents of your leasing tool […]

Adding Up the Impact of Rent Concessions

rent concessions

Rent concession dollars add up. When we’re faced with a problem at our apartment community, rent concessions are often part of the solution. Problem Solving with Rent Concessions A concession generally solves one of two problems.  One, we use dollars off to attract attention and remedy an occupancy dilemma.  Second, we extend a financial apology […]

Winning with a Team Meeting Agenda

Template Download Available

I’m often reminded of the Chicken Soup for the Soul story, where a member of the janitorial staff at NASA was asked about their job.  The response, “I help put people into space, and we’ve put a man on the moon.” See how the goal and successes of the TEAM was the immediate response. In […]