We use email both to communicate internally with our teams and externally with our prospects and social connections. We have become increasingly dependent on email as our vehicle to communicate. Today, while at work a person probably receives over 100 emails a day. There are several keys to improve the effectiveness of your email. Depending on […]
We can add authenticity to our leasing presentation when we include resident testimonials . In addition, there are many ways we can add these endorsements to our virtual tours and social media advertising. Using features and benefits is a tried and true leasing presentation style. But as our prospects are more and more influenced by […]
We communicate with our residents through a number of platforms. Add a newsletter to your communication toolbox, this is an underestimated, easily accessible resource. A community newsletter is a great way to communicate with your residents. However, in the busy life for a management team, the idea of a newsletter is yet another task in […]
Amazing how a networking event creates gratitude. A few weeks ago, I had the opportunity to attend a networking event with several of the colleagues that have influenced my career. It encouraged me to take stock of the opportunity to meet, work with and the experiences this industry has provided. Thirty years ago, I was […]
Update Team Meeting Agenda with Recaps at the beginning and end of each day. We can improve efficiency and effectiveness. The value of the team meeting is unquestionable. But the weekly team meeting is not the only occasion that we communicate with our team. Communicating Changes in the Daily Recap The team meeting agenda with […]
Its easy to underestimate the value of a leasing appointment. Offer The Invitation The conclusion of every leasing contact whether phone, email or text; should be the offer to schedule an appointment for the future prospect to visit the property. Consider the difference in a question , “Would you be interested in scheduling an appointment […]
There are many benefits to weekend hours in the leasing center. Property management is a customer service industry. We provide, service and maintain homes for our residents. While we do have prospects that visit the leasing center on weekdays, its generally on the way to or from, squeezed in during the lunch hour or doctors […]
There are benefits for an apartment community with a leasing concession. First, ads offering dollars off attract more attention. This is an opportunity that we can maximize. Our adds include the information for the dollars saved, but we miss the opportunity to maximize this value. Instead of simply stating $200 off the rent. If we […]
Adding apartment accessories can be the pop of color to make a model tour memorable. The apartment tour is our presentation of our product. Every available apartment is a potential home to tour with our prospect. When our prospect wants a tour of future homes, we can provide a tour of either furnished or unfurnished […]