Networking With Gratitude

networking gratitude

Amazing how a networking event creates gratitude.  A few weeks ago, I had the opportunity to attend a networking event with several of the colleagues that have influenced my career.  It encouraged me to take stock of the opportunity to meet, work with and the experiences this industry has provided. Thirty years ago, I was […]

Update Team Meeting Agenda With Recaps

Team Meeting In Creative Office

Update  Team Meeting Agenda with Recaps at the beginning and end of each day.  We can improve efficiency and effectiveness. The value of the team meeting is unquestionable. But the weekly team meeting is not the only occasion that we communicate with our team. Communicating Changes in the Daily Recap The team meeting agenda with […]

Don’t Underestimate The Value Of A Leasing Appointment

Calendar appointment

Its easy to underestimate the value of a leasing appointment. Offer The Invitation The conclusion of every leasing contact whether phone, email or text;  should be the offer to schedule an appointment for the future prospect to visit the property. Consider the difference in a question , “Would you be interested in scheduling an appointment […]

Benefits of Weekend Leasing Hours

Hello Saturday words on white marble background

There are many benefits to weekend hours in the leasing center. Property management is a customer service industry.  We provide, service and maintain homes for our residents. While we do have prospects that visit the leasing center on weekdays, its generally on the way to or from, squeezed in during the lunch hour or doctors […]

Benefits From A Leasing Concession

sticker with the inscription Benefits hangs with a clothespin on a rope on a blue background

There are benefits for an apartment community with a leasing concession. First, ads offering dollars off attract more attention.  This is an opportunity that we can maximize.  Our adds include the information for the dollars saved, but we miss the opportunity to maximize this value. Instead of simply stating $200 off the rent.  If we […]

Apartment Accessories Make Lasting Impressions

Sink and personal hygiene accessories in bathroom

Adding apartment accessories can be the pop of color to make a model tour memorable. The apartment tour is our presentation of our product. Every available apartment is a potential home to tour with our prospect. When our prospect wants a tour of future homes, we can provide a tour of either furnished or unfurnished […]

Increase Occupancy With Word of Mouth Referrals

Delivery Man, Courier

We can increase the occupancy at our apartment community simply with the conversations we have with local businesses. We can create word of mouth referrals.  Referrals are consistently the highest contributor identified as the source of visiting traffic at an apartment community. The days of depending on advertisements to be your leading source of prospect […]

The Role of Social Recognition in Employee Retention

Social Recognition is defined as an “employee reward and recognition methodology.” An effective Social Recognition program doesn’t happen without planning.  Employee rewards start with showing appreciation for the efforts to contribute to the team.  But there’s so much more to offer constructive recognition to employees that might not receive the recognition they deserve. Failure to […]

Making the Most of Facebook Marketplace Advertising

facebook marketplace advertising

Facebook Marketplace Advertising has become the “Go To” for apartment marketing. There are a number of advantages, similar to the popularity experienced by Craig’s List.  Marketplace posting can be a source of no-cost advertising.  It simply requires the time to post, and the commitment to respond and follow up with prospects. For our prospects we […]