Increase Occupancy With Word of Mouth Referrals

Delivery Man, Courier

We can increase the occupancy at our apartment community simply with the conversations we have with local businesses. We can create word of mouth referrals.  Referrals are consistently the highest contributor identified as the source of visiting traffic at an apartment community. The days of depending on advertisements to be your leading source of prospect […]

The Role of Social Recognition in Employee Retention

Social Recognition is defined as an “employee reward and recognition methodology.” An effective Social Recognition program doesn’t happen without planning.  Employee rewards start with showing appreciation for the efforts to contribute to the team.  But there’s so much more to offer constructive recognition to employees that might not receive the recognition they deserve. Failure to […]

Making the Most of Facebook Marketplace Advertising

facebook marketplace advertising

Facebook Marketplace Advertising has become the “Go To” for apartment marketing. There are a number of advantages . For our prospects we are advertising a specific apartment home to them.  They can respond at any hour, requesting more information and details. We can update our postings and post new content in minutes, changing photos or […]

Put An Apartment Virtual Tour In The Leasing Toolkit

Download Your Apartment Virtual Tour Checklist

leasing tool kit

  Having an apartment virtual tour has never been more important. When the Covid 19 restrictions were announced in March 2020; many apartment managers scrambled, thinking how they would lease apartment homes with limited access to provide apartment tours in the future. Take a few minutes to look at the contents of your leasing tool […]

Adding Up the Impact of Rent Concessions

rent concessions

Rent concession dollars add up. When we’re faced with a problem at our apartment community, rent concessions are often part of the solution. Problem Solving with Rent Concessions A concession generally solves one of two problems.  One, we use dollars off to attract attention and remedy an occupancy dilemma.  Second, we extend a financial apology […]

Winning with a Team Meeting Agenda

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I’m often reminded of the Chicken Soup for the Soul story, where a member of the janitorial staff at NASA was asked about their job.  The response, “I help put people into space, and we’ve put a man on the moon.” See how the goal and successes of the TEAM was the immediate response. In […]

Three Keys To Unlock A Move Out Notice

Move out

The phone rings.  It’s a resident calling to have us explain the process to give their move out notice. The standard response usually includes a question about when their lease ends.  We explain either the 30 or 60 day lease termination notice.  If its appropriate we review the lease break policy.  We end with a […]

Spring Forward, Preventive Maintenance With Smoke Detectors

The change to Daylight Savings Time is a calendar point when  residential home owners are encouraged to check the smoke detectors in their homes.  Apartment residents can benefit by being encouraged to do the same.  Time and time again, fires are reported with fatalities.  These tragedies occur in both single family homes and apartments.  It’s […]

Outreach Marketing for Seniors Has Changed

“O” in the Senior Housing is More Than Bingo Series.

Outreach for Senior Housing

Outreach Marketing for Seniors has changed.  Connecting with today’s active independent senior requires a different focus in advertising campaigns.   It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]