Adding Employee Experience to Your Features

Possibly the most valuable asset in property management is employee experience. Properties with tenured, long time employees benefit from: development of annual systems. they have noticed, realized and anticipate occupancy trends. they create and build relationships with residents, which improves resident communication, rent collection and resident retention. Preventive maintenance is incorporated into the monthly schedule […]

My Recommendation For Your New Home

The Personalized Approach to Leasing

We are decision influencers when we offer a recommendation for a new home for our prospects. We add a level of personalization to our apartment tours, when we include the prospects “must haves” with a response of, “Based on what you’re interested in,  I would recommend …” You’ve added a touch of individualized service. Personal […]

Put A Virtual Apartment Tour In The Leasing Toolkit

Download Your Apartment Virtual Tour Checklist

virtual apartment tour

  Being able to give a virtual apartment tour has never been more important. When the Covid 19 restrictions were announced in March 2020; many apartment managers scrambled, thinking how they would lease apartment homes with limited access to provide apartment tours in the future. Take a few minutes to look at the contents of […]

Winning with a Team Meeting Agenda

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team meeting agenda

The reason why a team meeting agenda is important is that it can be the difference between sharing company goals and expectations or just simply outlining another schedule for the week. I’m often reminded of the Chicken Soup for the Soul story, where a member of the janitorial staff at NASA was asked about their […]

Adding Action to the Product, Price, People, Promotion Analysis

Product, Price, People and Promotion are the core components to most marketing plans. Monthly, quarterly, weekly, or at least annually; organizations expect an update of the property marketing plan. Dutifully, plans are submitted to the appropriate source for review.  Task complete…Thirty, sixty, ninety days later, update plan. Task complete, check the item off the TO […]

Creating A Personal Endorsement of Your Community


The influence of reviews, published and personal is the determining factor in many purchasing decisions.  Leasing apartments is no exception.  Prospective residents research rating and review pages searching for an endorsement for the apartment community they are considering. Personal experiences and first hand reviews will impress our prospects during the tour.  All of the reasons […]

Welcome To The Marketing Team!

Everyone Is Marketing

Welcome to the Marketing Team. Marketing is not a department, states Jason Fried in his book Rework.  It’s described in a post by Vincent Huberta, ”Marketing is something everyone in your company is doing 24/7/365.“ An important criteria for maintenance interview is the responsibility of customer service.  This new team member will represent the community. […]

Gains From Giving to Local Agencies

Part 4 in the BINGO Series

Gains From Giving

It’s possible to achieve occupancy gains from giving indirectly through the generous nature of your residents.  The donation of goods, services and sometimes financial support to local agencies and charities can actually factor in to a property’s marketing plan.  Senior citizens are often active volunteers.  There are a couple of ways volunteering can bring benefits […]