Add A Newsletter To The Communication Toolbox

We communicate with our residents through a number of platforms.  Add a newsletter to your communication toolbox, this is an underestimated, easily accessible resource.  A community newsletter is a great way to communicate with your residents. However, in the busy life for a management team, the idea of a newsletter is yet another task in […]

Increase Resident Referrals

Customer testimonial message on light box at office desk with connected electronic devices

 Referrals continue as the most popular source of prospects to our community.  So, it only makes sense that we focus to increase resident referrals. We monitor the reviews and encourage satisfied customers to share their experience.  Even with a growing range of virtual experiences,  the leading influencer in both sending visitors to the community, but […]

Don’t Underestimate The Value Of A Leasing Appointment

Calendar appointment

Its easy to underestimate the value of a leasing appointment. Offer The Invitation The conclusion of every leasing contact whether phone, email or text;  should be the offer to schedule an appointment for the future prospect to visit the property. Consider the difference in a question , “Would you be interested in scheduling an appointment […]

Understanding The Lawn Maintenance Contract

Lawn Maintenance is one of the most important seasonal contracts. As the weather conditions improve, we can sense leasing season is about to begin.  Two items bring prospects to our leasing center.  They are our leasing skills, and the appearance of the community.  Our curb appeal, is the first impression we offer our prospects. Our […]

Benefits From A Leasing Concession

sticker with the inscription Benefits hangs with a clothespin on a rope on a blue background

There are benefits for an apartment community with a leasing concession. First, ads offering dollars off attract more attention.  This is an opportunity that we can maximize.  Our adds include the information for the dollars saved, but we miss the opportunity to maximize this value. Instead of simply stating $200 off the rent.  If we […]

Asking “Is Your Move In Date Flexible?”

Asking “Is your move in date flexible?“, can be the perfect response when a prospect indicates they have no immediate  relocation plans. Leasing professional are occasionally frustrated by the prospect that’s looking for an apartment today, but no plans to move? Consider, that there may be more to the story. I’ve been a member of […]

Pricing That’s Just Right For You

Does your property offer “Just Right” pricing? If its an affordable property, it probably does.  This unique perspective is often overlooked. Leasing presentations for affordable housing usually focus on regulations and the administration of the policies in the agency program. Instead we can place the focus on the applicant, offering personalized service.  Not unlike a sales person […]

“Spring Forward” Is a Preventive Maintenance Reminder

spring forward

The phrase, Spring Forward is a schedule reminder for Preventive Maintenance. The change to Daylight Savings Time is a calendar point when  residential home owners are encouraged to check the smoke detectors in their homes. Apartment residents can benefit by being encouraged to do the same. Time and time again, fires are reported with fatalities. […]

The Value of Resident Appreciation in a Social Distance Environment

social distance

In the midst of social distance policies and reduced social interaction, the importance of resident appreciation has never been more important. The quick moments of kindness and recognition have more impact than ever before.  We have residents that have self-quarantined.  As a result, some people are going days with little or no social contact. Yes, we […]