Adding Up The Financial Benefit of Reducing Moveouts

The related costs of apartment turnover are often included in discussions of the impact of move outs on an apartment community. Rent loss due to days vacant. Marketing expense to advertise for potential residents. Time and expense to screen and process potential residents. In addition there are the obvious related expenses: Maintenance labor Miscellaneous prep […]

A Passing Comment Can Create Referrals

Referrals

Understanding the places where prospects learn about our property is key to influencing our advertising dollars are spent.  We have an opportunity to increase the occupancy at our community simply by the conversations we have with local businesses. We can create referrals.  Referrals are a growing contributor to the sources of traffic at an apartment community. […]

An Experienced Team Adds Value To Your Community

Marketing numbers

Possibly the most valuable asset in property management is an experienced team. Properties with tenured, long time employees benefit from: development of annual systems. they have noticed, realized and anticipate occupancy trends. they create and build relationships with residents, which improves resident communication, rent collection and resident retention. Preventive maintenance is incorporated into the monthly […]

You Signed A Lease; It’s A Contract.

Every manager and leasing person has experienced the frustration when a new resident challenges a policy or clause in their lease. I didn’t know: -The non-smoking policy would apply to my guests. -I had to have management approval to have a pet. -There would be a penalty if I moved outt before my lease is […]

Eight Ideas To Implement Support Team Recognition

Failure to recognize the contribution of team members is one of the reasons that employees quit.  All too often, the preparation teams at our properties aren’t recognized for their efforts. We couldn’t function without the housekeeping, maintenance and grounds crew.  They clean the common areas, care for the grounds and prepare apartment homes for new […]

Service Request Callbacks, Resident Feedback Please!

Scheduling time for maintenance callbacks is an important service to our residents.  Receiving positive feedback is an opportunity to solicit for reviews.  Comment cards, or the service request form left in the residents home can ask, for the resident to share their experience on social media. “Maintenance does a great job, I hear that from […]

Value Is The Secret Ingredient With For Lease Renewals

Weekend hours

People select a new apartment home largely based on location. Price point and lease terms are also taken into consideration. But when it comes to a renewal, the decision is based on customer satisfaction.  This satisfaction translates into the value experienced by the resident.  So value is the secret ingredient! Creating Value With a rent […]

‘Tis The Season, To Lease An Apartment

Season leasing

The holiday season and the dreaded months of winter are often cited for the reason for decreased phone calls and visits to a property.  Resulting in lower closing ratios, almost matching the outside temperature. People don’t wants to move between Christmas and New Years. It’s complicated to move in the winter No one is looking at apartment advertisements, […]

Three Keys to Improve Follow Up

In most leasing centers, prospect follow up is a scheduled activity. Sometimes the purpose of follow up is confused with completing the task. Too often, the follow up efforts are listed as “left voicemail/sent email….” For someone that has visited and toured the property, leaving messages doesn’t bring any closure to the leasing efforts. Follow up is […]