Preventive Maintenance is Customer Service

Service

Preventive Maintenance is customer service!  In fact, we should include preventive maintenance in our apartment presentation.  We can explain the benefits of this feature.  Unit inspections are often viewed by residents as an intrusion into the privacy of their home.  Properly introduced and explained, the required inspections can be appreciated as a customer service.   feature […]

Three Keys To Unlock A Move Out Notice

Move out

The phone rings.  It’s a resident calling to have us explain the process to give their move out notice. The standard response usually includes a question about when their lease ends.  We explain either the 30 or 60 day lease termination notice.  If its appropriate we review the lease break policy.  We end with a […]

Spring Forward, Preventive Maintenance With Smoke Detectors

The change to Daylight Savings Time is a calendar point when  residential home owners are encouraged to check the smoke detectors in their homes.  Apartment residents can benefit by being encouraged to do the same.  Time and time again, fires are reported with fatalities.  These tragedies occur in both single family homes and apartments.  It’s […]

Outreach Marketing for Seniors Has Changed

“O” in the Senior Housing is More Than Bingo Series.

Outreach for Senior Housing

Outreach Marketing for Seniors has changed.  Connecting with today’s active independent senior requires a different focus in advertising campaigns.   It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]

Create Relationships With Neighbors Builds Value

Part Three in the Life is More than Bingo for Today's Seniors

Seniios in Neighborhood

A successful Senior Citizen Apartment community will create relationships with neighbors to build a supportive environment or a network of its residents.  While the active individuals categorized as senior citizens have no interest in housing that is typified as a senior center, congregate living or what might be referred to as the old folks home.  They are likely to look […]

Try This Question For Hiring New Leasing Staff

“Do you talk to strangers?”  Ask a leasing candidate about a conversation with a stranger.  It’s a good starting point to understand how easily they can connect and establish rapport. The answer to this question from a prospective leasing consultant gives you some insight into their character and personality.  Interview questions for an individual without […]

Four Tips To Continue Referrals From Valued Residents

Referral

Again and again we see referrals as a top contributor in our source of traffic to our property.  We monitor the reviews and encourage satisfied customers to share their experience.  Even with a growing range of virtual advertising providers,  the leading influencer in not only sending visitors to the property, but also visitors that make […]

From Filth to Feature, The Hidden Value of an Air Filter

The act of changing a furnace/air filter is probably as unglamorous and unrecognized as any task that our team faces on a daily basis.  Have you ever received a comment card that stated, “Tom changed my air filter today?  He’s my hero!” Yet, this simple service, installing a filter.  A filter that may cost a low […]

Keys To An Effective Team Meeting

Team meeting

Do you have a team meeting to start your week? Share the leasing goals for the week. Report results from the prior week. Ask for input on supplies to be ordered. Knowledge Creates Ownership Including your team in these discussions creates the opportunity for ownership in your property and its operations. All too often, the […]