Amazing how a networking event creates gratitude. A few weeks ago, I had the opportunity to attend a networking event with several of the colleagues that have influenced my career. It encouraged me to take stock of the opportunity to meet, work with and the experiences this industry has provided. Thirty years ago, I was […]
The change to Daylight Savings Time is a calendar point when residential home owners are encouraged to check the smoke detectors in their homes. Apartment residents can benefit by being encouraged to do the same. Time and time again, fires are reported with fatalities. These tragedies occur in both single family homes and apartments. It’s […]
Outreach Marketing for Seniors has changed. Connecting with today’s active independent senior requires a different focus in advertising campaigns. It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]
A property’s performance is measured by two components. The ability to generate revenue and the ability to control expenses, resulting in the Net Operating Revenue. Revenue is the product of rent collection. Rental revenue generated by occupancy and related fees are the driving forces for revenue generation. Without effective rent collection, achieving an occupancy goal […]
Again and again we see referrals as a top contributor in our source of traffic to our property. We monitor the reviews and encourage satisfied customers to share their experience. Even with a growing range of virtual advertising providers, the leading influencer in not only sending visitors to the property, but also visitors that make […]
“Here’s the list of the maintenance supplies we need.” Maintenance Expense is the area of the budget where there always seems to be more move outs in a month than dollars in the budget. Every week a stock of supplies is ordered. This results in overrunning the budget. Workorders have to be completed. Apartment turnovers […]
Is your property ready for a mid-year report card? With the end of June, just days past, take this opportunity to review your property’s achievement or progress toward its goals. is occupancy meeting or beating projected results? how do the year to date expenses compare to the budget? How do they compare to the expense […]
Every manager and leasing person has experienced the frustration when a new resident challenges a policy or clause in their lease. I didn’t know: -The non-smoking policy would apply to my guests. -I had to have management approval to have a pet. -There would be a penalty if I moved outt before my lease is […]
Does your property offer “Just Right” pricing? If its an affordable property, it probably does. This unique perspective is often overlooked. Leasing presentations usually focus on regulations and the administration of the policies in the affordable program. Instead we can place the focus on the applicant, offering personalized service. Not unlike a sales person in a clothing or shoe store. […]