My Recommendation For Your New Home

The Personalized Approach to Leasing

We are decision influencers when we offer a recommendation for a new home for our prospects. We add a level of personalization to our apartment tours, when we include the prospects “must haves” with a response of, “Based on what you’re interested in,  I would recommend …” You’ve added a touch of individualized service. Personal […]

Put An Apartment Virtual Tour In The Leasing Toolkit

Download Your Apartment Virtual Tour Checklist

leasing tool kit

  Having an apartment virtual tour has never been more important. When the Covid 19 restrictions were announced in March 2020; many apartment managers scrambled, thinking how they would lease apartment homes with limited access to provide apartment tours in the future. Take a few minutes to look at the contents of your leasing tool […]

Adding Up the Impact of Rent Concessions

rent concessions

Rent concession dollars add up. When we’re faced with a problem at our apartment community, rent concessions are often part of the solution. Problem Solving with Rent Concessions A concession generally solves one of two problems.  One, we use dollars off to attract attention and remedy an occupancy dilemma.  Second, we extend a financial apology […]

Winning with a Team Meeting Agenda

Template Download Available

I’m often reminded of the Chicken Soup for the Soul story, where a member of the janitorial staff at NASA was asked about their job.  The response, “I help put people into space, and we’ve put a man on the moon.” See how the goal and successes of the TEAM was the immediate response. In […]

Preventive Maintenance is Customer Service

Service

Preventive Maintenance is customer service!  In fact, we should include preventive maintenance in our apartment presentation.  We can explain the benefits of this feature.  Unit inspections are often viewed by residents as an intrusion into the privacy of their home.  Properly introduced and explained, the required inspections can be appreciated as a customer service.   feature […]

Three Keys To Unlock A Move Out Notice

Move out

The phone rings.  It’s a resident calling to have us explain the process to give their move out notice. The standard response usually includes a question about when their lease ends.  We explain either the 30 or 60 day lease termination notice.  If its appropriate we review the lease break policy.  We end with a […]

Lights Out! An Easy Tip To Monitor Exterior Lighting

The Challenge Monitoring parking lot lighting and building entry lights is an ongoing challenge for property managers. During daily/weekly tours of the property when we inspect for potential repairs and safety items, the exterior light fixtures are marked as an exception.  It can’t be inspected because the timers or photo cells are programmed for the […]

Adding Action to the Product, Price, People, Promotion Analysis

Monthly, quarterly, weekly, or at least annually; organizations expect an update of the property marketing plan.  Dutifully, plans are submitted to the appropriate source for review.  Task complete…Thirty, sixty, ninety days later, update plan.  Task complete, check the item off the TO DO list.  The value of the plan is lost without scheduling tasks to […]