Six Things Every Property Manager Should Know About Lawn Maintenance

Lawn Maintenance is one of the most important seasonal contracts. As the weather conditions improve, we can sense leasing season is about to begin.  Two items bring prospects to our leasing center.  They are our leasing skills, and the appearance of the community.  Our curb appeal is the first impressions we offer our prospects. Our […]

The Secret To Saving On Maintenance Supplies

Saving on Maintenance supplies

Spending  $20 for a toggle bolt?   Apartment Managers can become obsessive about saving money on maintenance supplies.  Sometimes the efforts to justify pricing from supplier A over supplier B have grown to simply outweigh the savings that might have been achieved.  When you evaluate the savings, you need to include the hours of surfing […]

Creating A Personal Endorsement of Your Community


The influence of reviews, published and personal is the determining factor in many purchasing decisions.  Leasing apartments is no exception.  Prospective residents research rating and review pages searching for an endorsement for the apartment community they are considering. Personal experiences and first hand reviews will impress our prospects during the tour.  All of the reasons […]

Welcome To The Marketing Team!

Everyone Is Marketing

Welcome to the Marketing Team. Marketing is not a department, states Jason Fried in his book Rework.  It’s described in a post by Vincent Huberta, ”Marketing is something everyone in your company is doing 24/7/365.“ An important criteria for maintenance interview is the responsibility of customer service.  This new team member will represent the community. […]

Outreach Marketing for Seniors Has Changed

“O” in the Senior Housing is More Than Bingo Series.

Outreach for Senior Housing

Outreach Marketing for Seniors has changed.  Connecting with today’s active independent senior requires a different focus in advertising campaigns.   It requires adjustments to the advertising efforts to capture their interest. In the past, advertising for seniors was largely built around the strong influence of health care and medical needs. With the tag line, that 60 […]

Gains From Giving to Local Agencies

Part 4 in the BINGO Series

Gains From Giving

It’s possible to achieve occupancy gains from giving indirectly through the generous nature of your residents.  The donation of goods, services and sometimes financial support to local agencies and charities can actually factor in to a property’s marketing plan.  Senior citizens are often active volunteers.  There are a couple of ways volunteering can bring benefits […]

Create Relationships With Neighbors Builds Value

Part Three in the Life is More than Bingo for Today's Seniors

Seniios in Neighborhood

A successful Senior Citizen Apartment community will create relationships with neighbors to build a supportive environment or a network of its residents.  While the active individuals categorized as senior citizens have no interest in housing that is typified as a senior center, congregate living or what might be referred to as the old folks home.  They are likely to look […]

Welcoming the Independent Senior Citizen

Part 2 in the BINGO for Seniors Series

Independent Senior

Independent is one of many characteristics included in the description of the current population fitting the definition of Senior Citizen.  I started my career in multi-family housing at a location developed for seniors.  The lifestyle experienced by seniors today is strikingly different than the people who lived in my communities. Second in the BINGO series, […]