Asking “Is Your Move In Date Flexible?”

Asking “Is your move in date flexible?“, can be the perfect response when a prospect indicates they have no immediate  relocation plans. Leasing professional are occasionally frustrated by the prospect that’s looking for an apartment today, but no plans to move? Consider, that there may be more to the story. I’ve been a member of […]

Increase Occupancy With Word of Mouth Referrals

Delivery Man, Courier

We can increase the occupancy at our apartment community simply with the conversations we have with local businesses. We can create word of mouth referrals.  Referrals are consistently the highest contributor identified as the source of visiting traffic at an apartment community. The days of depending on advertisements to be your leading source of prospect […]

The Role of Social Recognition in Employee Retention

Social Recognition is defined as an “employee reward and recognition methodology.” An effective Social Recognition program doesn’t happen without planning.  Employee rewards start with showing appreciation for the efforts to contribute to the team.  But there’s so much more to offer constructive recognition to employees that might not receive the recognition they deserve. Failure to […]

Pricing That’s Just Right For You

Does your property offer “Just Right” pricing? If its an affordable property, it probably does.  This unique perspective is often overlooked. Leasing presentations for affordable housing usually focus on regulations and the administration of the policies in the agency program. Instead we can place the focus on the applicant, offering personalized service.  Not unlike a sales person […]

“Spring Forward” Is a Preventive Maintenance Reminder

spring forward

The phrase, Spring Forward is a schedule reminder for Preventive Maintenance. The change to Daylight Savings Time is a calendar point when  residential home owners are encouraged to check the smoke detectors in their homes. Apartment residents can benefit by being encouraged to do the same. Time and time again, fires are reported with fatalities. […]

The Value of Resident Appreciation in a Social Distance Environment

social distance

In the midst of social distance policies and reduced social interaction, the importance of resident appreciation has never been more important. The quick moments of kindness and recognition have more impact than ever before.  We have residents that have self-quarantined.  As a result, some people are going days with little or no social contact. Yes, we […]

The Importance of Time Management for the Maintenance Team

time management

Whenever some one mentions the importance of time management, the first thought  centers on improvements to the administrative operations at an apartment community. Time Management offers huge opportunities to improve maintenance operations as well. It seems the frustration of not enough time plagues the maintenance team, as often as the leasing staff. It was a […]

Adding Employee Experience to Your Features

Possibly the most valuable asset in property management is employee experience. Properties with tenured, long time employees benefit from: development of annual systems. they have noticed, realized and anticipate occupancy trends. they create and build relationships with residents, which improves resident communication, rent collection and resident retention. Preventive maintenance is incorporated into the monthly schedule […]

Making the Most of Facebook Marketplace Advertising

facebook marketplace advertising

Facebook Marketplace Advertising has become the “Go To” for apartment marketing. There are a number of advantages . For our prospects we are advertising a specific apartment home to them.  They can respond at any hour, requesting more information and details. We can update our postings and post new content in minutes, changing photos or […]