Increase Resident Referrals

Customer testimonial message on light box at office desk with connected electronic devices

 Referrals continue as the most popular source of prospects to our community.  So, it only makes sense that we focus to increase resident referrals. We monitor the reviews and encourage satisfied customers to share their experience.  Even with a growing range of virtual experiences,  the leading influencer in both sending visitors to the community, but […]

Update Team Meeting Agenda With Recaps

Team Meeting In Creative Office

Update  Team Meeting Agenda with Recaps at the beginning and end of each day.  We can improve efficiency and effectiveness. The value of the team meeting is unquestionable. But the weekly team meeting is not the only occasion that we communicate with our team. Communicating Changes in the Daily Recap The team meeting agenda with […]

Don’t Underestimate The Value Of A Leasing Appointment

Calendar appointment

Its easy to underestimate the value of a leasing appointment. Offer The Invitation The conclusion of every leasing contact whether phone, email or text;  should be the offer to schedule an appointment for the future prospect to visit the property. Consider the difference in a question , “Would you be interested in scheduling an appointment […]

Understanding The Lawn Maintenance Contract

Lawn Maintenance is one of the most important seasonal contracts. As the weather conditions improve, we can sense leasing season is about to begin.  Two items bring prospects to our leasing center.  They are our leasing skills, and the appearance of the community.  Our curb appeal, is the first impression we offer our prospects. Our […]

Benefits of Weekend Leasing Hours

Hello Saturday words on white marble background

There are many benefits to weekend hours in the leasing center. Property management is a customer service industry.  We provide, service and maintain homes for our residents. While we do have prospects that visit the leasing center on weekdays, its generally on the way to or from, squeezed in during the lunch hour or doctors […]

Benefits From A Leasing Concession

sticker with the inscription Benefits hangs with a clothespin on a rope on a blue background

There are benefits for an apartment community with a leasing concession. First, ads offering dollars off attract more attention.  This is an opportunity that we can maximize.  Our adds include the information for the dollars saved, but we miss the opportunity to maximize this value. Instead of simply stating $200 off the rent.  If we […]

Apartment Accessories Make Lasting Impressions

Sink and personal hygiene accessories in bathroom

Adding apartment accessories can be the pop of color to make a model tour memorable. The apartment tour is our presentation of our product. Every available apartment is a potential home to tour with our prospect. When our prospect wants a tour of future homes, we can provide a tour of either furnished or unfurnished […]

Asking “Is Your Move In Date Flexible?”

Asking “Is your move in date flexible?“, can be the perfect response when a prospect indicates they have no immediate  relocation plans. Leasing professional are occasionally frustrated by the prospect that’s looking for an apartment today, but no plans to move? Consider, that there may be more to the story. I’ve been a member of […]

Increase Occupancy With Word of Mouth Referrals

Delivery Man, Courier

We can increase the occupancy at our apartment community simply with the conversations we have with local businesses. We can create word of mouth referrals.  Referrals are consistently the highest contributor identified as the source of visiting traffic at an apartment community. The days of depending on advertisements to be your leading source of prospect […]