Craigs List continues to provide a strong source of prospective residents for apartment homes in many markets.
The amount of quality traffic is directly related to the quality and quantity of Craigs List ads posted each day by the leasing team.
Users of Craigs Lists or other Internet Service Providers will focus on the most current listings as they search for information. Unless an individual is searching for a specific feature..three bedroom, short term lease, covered parking etc; most individuals will not scroll through pages of posted advertisements. The information contained on the first visible screen is going to receive the most attention, generating an email or phone inquiry to obtain more infomation.
Marketing teams will recommend posting new Craigs List ads or refreshing existing ads several times through out each day. However, in the very busy day of a leasing center; its easy and predictable to lose track of time, forgetting to refresh or repost the Craigs List ads.
An easy reminder to update advertising is at your fingertips. Cell phones have replaced alarm clocks in many homes. The alarm feature is easy to use and always close at hand. Using the alarm feature to schedule update reminders can assist in keeping your properties advertising refreshed throughout the day.
We use the Smart phone to remind us of all appointments and commitments, it seems logical to use the alarms to set reminders to update a costfree source of advertising.
First thing each morning..after posting your first ad of the day, set a series of alarms throuugh out the day to remind yourself to post a new ad or refresh your ad on Craigs List.
Review ads closely before posting. Using spellcheck and grammar check will minimize errors that lessen the professional quality of the ad. Reviewing ads from competitors will reveal pricing, specials and the focus of other properties in your market.
Investing minutes each day to update and refresh advertising will result in responses to the advertisements you’ve posted. Do you find that Craig’s List provides a high percentage of prospective residents to your property? Have you noticed any differences in posting often and refreshing several time during the day, as compared to posting once daily or weekly? Agree, disagree, share your experiences in the comments below.
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