Hiring New Leasing Staff? Look for Someone Who Talks to Strangers

“Do you talk to strangers?”  Asking a leasing candidate about a conversation with a stranger is a good starting point to understand how easily they can connect. The answer to this question from a prospective leasing consultant may give you some insight into their character and personality.  Interview questions for an individual that has not […]

Customer Service Begins At Home, Acknowledging Our Internal Customers

Customer service

Service for the customer is not limited to our residents or applicants.  Within the management organizational structure there are many customer relationships. Internal Structure Every organization has a variety of departments:  Human Resources, Accounts Payable, Accounts Receivable, Operations and Information Technology.  Each of these have customer service relationships to each other.  Without cooperation and a […]

Leasing Script Please, Award Winning Results!

Training for new leasing staff usually includes the introduction of a leasing script.  A role playing scenario is offered and the squirming begins.  An individual with sales skills or a dynamic personality quickly explains a script isn’t necessary.  Truthfully, practice improves performance.  Practicing presenting features describing benefits and overcoming objections will improve leasing skills. Using […]

Toast the New Year, Celebrate the Team Meeting

Toast the New Year

The “Toast” is an event.  It is a public gesture of celebration.  The audience voices their support of the praise with the clinking of glasses, and a hearty, “hear, hear!” Celebration Meeting Theme We can use “The Toast” as a theme for a  team meeting at the beginning of the year.  This creates a holiday […]

Twas The Week Before Christmas

Twas the week before Christmas, across all the land, Not a creature was stirring, no leases at hand. The banners were hung across the property with care, In hopes the prospects would find their way there. The team was gathered, in the leasing center together Hoping to hear praise on the meeting agenda. The Manager had her […]

National BINGO Month! A Theme For Daily Tasks.

theme for activities

December is National Bingo month.  Try creating a Bingo card with leasing, maintenance or administrative tasks to create a fun environment for some team competition. Layering the daily tasks for the month with a theme, such as Bingo can build some friendly competition.  The theme can add an element of fun to the daily work […]

‘Tis The Season, To Lease An Apartment

Season leasing

The holiday season and the dreaded months of winter are often cited for the reason for decreased phone calls and visits to a property.  The reasons cited for reduced visits and closing ratios matches the outside temperature. No one wants to move between Christmas and New Years. No one wants to move in the winter […]

Marketing by the Numbers

Marketing numbers

And the collective cry is heard across the land…marketing types don’t do numbers!  They’re creative, spontaneous, outgoing not the introverted analytical number crunchers. Numbers and marketing?  Might be the equivalent of water with the Wicked Witch of the West. Savvy advertising gurus long ago embraced the role of mathematics in analyzing marketing needs. What is […]

The Key to Satisfactory Results, Inspect What You Expect

Assignments are given.  Training is provided.   No one reports any deiciencies at the end of the day. No one reports work orders have not been completed.  The turnover prep scheduled to be complete, isn’t quite finished. The manager and supervisors end the day with the perception that all scheduled work is complete.  The disconnected […]