Marketing by the Numbers

Marketing numbers

And the collective cry is heard across the land…marketing types don’t do numbers!  They’re creative, spontaneous, outgoing not the introverted analytical number crunchers. Numbers and marketing?  Might be the equivalent of water with the Wicked Witch of the West. Savvy advertising gurus long ago embraced the role of mathematics in analyzing marketing needs. What is […]

Executing and Recording The Move In Inspection

The  move in inspection is a document with serious legal ramifications. Without a complete and executed move in inspection, management has no documentation to show the condition of the apartment at the time of move in.  An executed document shows the resident accepted the condition of the apartment with whatever notated findings. There are several […]

Supply and Demand, Lease Your Apartment Today!

Probably some of the most dreaded words in a leasing conversation are, “I’m not planning to move right away, maybe in a month or two, or six months…” Our apartments are vacant now!  We need move ins now!  Leases signed now!  Commitments now! Availability Vs Schedule First consider, is the leasing team able to challenge […]

The First Impression

Leasing apartments involves a series of “first impressions.” What does the prospect think: -on their first drive through of the property. -meeting with the leasing team. -touring a furnished or unfurnished model. -lastly, their first visit to their new apartment home. Anyone with much property management experience will tell you; the memory of a bad […]

“We Don’t Have Any…But,” Keeping A Leasing Call Positive

Many apartment communities have a limited variety of apartment styles.   If the occupancy wizard has smiled their way, they may have limited availability in various apartment styles.  Nonetheless almost every leasing call is offered the same initial inquiry, “What type of apartment are you looking for?” The door is opened, the prospect ventures into the […]

You Signed A Lease; It’s A Contract.

Every manager and leasing person has experienced the frustration when a new resident challenges a policy or clause in the lease. I didn’t know: -The non-smoking policy would apply to my guests. -I had to have management approval to have a pet. -There would be a penalty if I moved outt before my lease is […]

Follow Up Calls and Appointments, A Second Chance for a Lease Commitment

How often does the leasing or administrative staff review guest cards? Closing and conversion ratios are calculated, often by the management software. Taking the time to review the cards might provide some insights into leasing skills and generate potential traffic. Looking at the information of those who visited the property but didn’t commit to a […]

Show And Tell, Making An Apartment Tour Memorable

Many apartment communities do not have the budget or the decorating pizzazz to stage a furnished model. A hodge podge of abandoned furniture will not improve the marketing presence of the apartment, (with evergrowing concerns about bedbugs…this could create a whole new range of problems.) The lack of a model often sets a negative tone, […]

“Just Because,” Explanations Don’t Replace Exceptional Service

The grounds look rough because maintenance is on vacation. The leasing staff was frustrated with a new policy so they were abrupt with a prospect on the phone. The turn process took longer than anticipated because the cleaner is being trained. The manager didn’t return the call because they were waiting for more information. The […]