Lights, Camera, Action, Monitoring Internet Ads

How often have you looked at your properties web page, Internet listing service or called the office phone to listen to the voice mail message? There are a number of valuable reasons to complete these “self checks” at least monthly. It’s important to know how easy or difficult it is to locate your internet presence. […]

Just Grounds…Just the First Impression

Curb appeal

  Coveted by property managers far and wide is an individual with the knowledge and skill to plan, execute and care for grounds. The appearance of the grounds is the first impression. Hiring or discovering someone on your management team is blessed with a green thumb, strong knowledge of grounds, is truly a treasure. Most […]

Preventive Maintenance, Taking The Time Saves Time

Schedule

How do you find the time to include preventive maintenance in a schedule that is hard to predict?  The volume of service orders varies from day to day.  Leasing always seems to need the one apartment that isn’t ready. “Preventive Maintenance can save time, and money for maintenance operations.  Building components like a water heater, […]

Referred By…..Encouraging Referrals From Former Residents

Referral

We constantly analyze guest cards.  Identifying any trends or adjustments in how prospects are learning about our community.  With increasing exposure on a variety of internet locations,  general referrals and “word of mouth” continue to dominate the source of prospective residents. Why are these people talking about your community? In some cases, it is your current […]

The Value of a Move In Concession

The value of dollars off move in specials and discounted rent concessions is often discouraged by marketing experts.  Some of the negative impact from concessions are: -The value is short lived. -Impacts renewal rates. -Frustrates existing residents. Matching the Market In many markets, property managers experience competition where every property is utilizing concessions. The prospect […]

Savvy Shopper, Knowing Your Competition

shopping

It seems like every time I visit an apartment community to collect information for my market survey, I leave with another feature discovery that will help me convince prospects my apartment community is the best choice for their new home. Shopping the competition is required each month.  Updating a market study analyzes pricing and availability. […]

Just Right Pricing, A Personalized Approach to Affordable Leasing

Does your property offer “Just Right” pricing? If its an affordable property, it probably does, and this unique sales tool is overlooked, ignored, or forgotten.  Instead of focusing on the regulations and the administration of the policies putting the applicant as the focus. The catch phrase describing most affordable properties, “Rent Based On Your Income” […]

Leasing Script Please, Award Winning Results!

Training for new leasing staff usually includes the introduction of a leasing script.  A role playing scenario is offered and the squirming begins.  An individual with sales skills or a dynamic personality quickly explains a script isn’t necessary.  Truthfully, practice improves performance.  Practicing presenting features describing benefits and overcoming objections will improve leasing skills. Using […]

Scheduling Craigs List

craigsl list

Craigs List continues to provide a strong source of prospective residents for apartment homes in many markets. The amount of quality traffic is directly related to the quality and quantity of Craigs List ads posted each day by the leasing team. Users of Craigs Lists or other Internet Service Providers will focus on the most […]