A Mid Year Report Card, Is Your Property Achieving Its Goals?

Goals

With the end of June,  take this opportunity to review your property’s achievement or progress toward its goals.  Explaining goals during team meetings gives each team member ownership and understanding of these objectives.  Converting each objective into SMART goals gives a value every team member can measure. What occupancy is needed to produce the budgeted […]

You’ve Got Mail, An Email Lead Is Waiting

Email

The indicator that an email lead has been received from an Internet Leasing Source (ILS) is the most exciting start to a day that a leasing professional can imagine. A prospect has viewed your online brochure.  Since it includes a description of your apartment styles, details and pictures of your amenities; pricing information and security […]

You Can’t Buy Experience, The Value of Long Term Teams

Possibly the most valuable asset in property management is the experience of the onsite management team. Properties with tenured, long time employees benefit from: development of annual systems. they have noticed, realized and anticipate occupancy trends. they create and build relationships with residents, which improves resident communication, rent collection and resident retention. Preventive maintenance is […]

Solving The Occupancy Equation, Affecting Vacancy With Leasing Prospects And Closing Ratios

Leasing apartments is a skill for property management professionals. To forecast the results, there are two measurable factors: the number of leasing opportunities who make appointments or arrive at the property; and the number (percent) that commit to lease. Explaining the financial impact of vacant apartments and the recovery period will assist in creating a […]

The Gangs All Here, Team Meeting, Team Building

Meeting

The agenda for your team meeting establishes if you’re sharing goals and expectations, or simply outlining the schedule for the week.   The team meeting is an opportunity to: Share the leasing goals for the week. Report results from the prior week. Ask for input on supplies to be ordered. Including your team in these […]

Planting Outreach Seeds for a Crop of General Referrals

Crop of outreach

Every marketing plan includes the activity of community contacts, marketing to local businesses or the all generic OUTREACH. At the end of week, a quick review of tasks not completed, needing to be rescheduled, the outreach activity leads the way. the office was too busy someone called in, the office would have been shortstaffed. outreach […]

Find The “Cup Holders, ” Selling the Hidden Features

Features

You probably know someone who has recently purchased a new vehicle.   It’s all about the touch screen features, navigation, blue tooth, wi-fi connections, adjustable cup holders and maybe the average miles per gallon. No one has to tell you it has a motor, four wheels, or even a transmission.  Its a vehicle!   Every […]

Lights, Camera, Action, Monitoring Internet Ads

How often have you looked at your properties web page, Internet listing service or called the office phone to listen to the voice mail message? There are a number of valuable reasons to complete these “self checks” at least monthly. It’s important to know how easy or difficult it is to locate your internet presence. […]

“Here’s Your Form,” The Response To A Move Out Notice

Move out

The phone rings, its a resident calling to have us explain the process to give their move out notice. The standard response usually includes a question about when their lease ends, quoting either the 30 or 60 day lease termination notice and/or the lease break policy with a closing remark that the notice must be […]