Find The “Cup Holders, ” Selling the Hidden Features

Features

You probably know someone who has recently purchased a new vehicle.   It’s all about the touch screen features, navigation, blue tooth, wi-fi connections, adjustable cup holders and maybe the average miles per gallon. No one has to tell you it has a motor, four wheels, or even a transmission.  Its a vehicle!   Every […]

Lights, Camera, Action, Monitoring Internet Ads

How often have you looked at your properties web page, Internet listing service or called the office phone to listen to the voice mail message? There are a number of valuable reasons to complete these “self checks” at least monthly. It’s important to know how easy or difficult it is to locate your internet presence. […]

“Here’s Your Form,” The Response To A Move Out Notice

Move out

The phone rings, its a resident calling to have us explain the process to give their move out notice. The standard response usually includes a question about when their lease ends, quoting either the 30 or 60 day lease termination notice and/or the lease break policy with a closing remark that the notice must be […]

The Value of a Move In Concession

The value of dollars off move in specials and discounted rent concessions is often discouraged by marketing experts.  Some of the negative impact from concessions are: -The value is short lived. -Impacts renewal rates. -Frustrates existing residents. Matching the Market In many markets, property managers experience competition where every property is utilizing concessions. The prospect […]

Spring Forward , Its Time To Check Your Smoke Detector

The change to Daylight Savings Time is a calendar point when  residential home owners are encouraged to check the smoke detectors in their homes.  Could residents in apartment communities be encouraged to do the same?  Time and time again, fires are reported with fatalities.  It’s hard to understand how this happens with the range of […]

Hiring New Leasing Staff? Look for Someone Who Talks to Strangers

“Do you talk to strangers?”  Asking a leasing candidate about a conversation with a stranger is a good starting point to understand how easily they can connect. The answer to this question from a prospective leasing consultant may give you some insight into their character and personality.  Interview questions for an individual that has not […]

Customer Service Begins At Home, Acknowledging Our Internal Customers

Customer service

Service for the customer is not limited to our residents or applicants.  Within the management organizational structure there are many customer relationships. Internal Structure Every organization has a variety of departments:  Human Resources, Accounts Payable, Accounts Receivable, Operations and Information Technology.  Each of these have customer service relationships to each other.  Without cooperation and a […]

Just Right Pricing, A Personalized Approach to Affordable Leasing

Does your property offer “Just Right” pricing? If its an affordable property, it probably does, and this unique sales tool is overlooked, ignored, or forgotten.  Instead of focusing on the regulations and the administration of the policies putting the applicant as the focus. The catch phrase describing most affordable properties, “Rent Based On Your Income” […]

Leasing Script Please, Award Winning Results!

Training for new leasing staff usually includes the introduction of a leasing script.  A role playing scenario is offered and the squirming begins.  An individual with sales skills or a dynamic personality quickly explains a script isn’t necessary.  Truthfully, practice improves performance.  Practicing presenting features describing benefits and overcoming objections will improve leasing skills. Using […]