The Secret Ingredient For An Effective Lease Renewal Offer

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People select a new apartment home largely based on location. Price point and lease terms are also taken into consideration. But when it comes to the choice to renew, the decision is based on customer satisfaction.  This satisfaction translates into the value experienced by the resident. Creating Value With a rent adjustment for the renewal, […]

How to Use Supply and Demand to Create Urgency!

Some of the most dreaded words from a prospect in a leasing conversation are, “I’m not planning to move right away, maybe in a month or two, or six months…” We want to create urgency.  Our apartments are vacant now!  We need move ins now!  Leases signed!  Commitments today!  Too often, the reference for a future […]

‘Tis The Season, To Lease An Apartment

Season leasing

The holiday season and the dreaded months of winter are often cited for the reason for decreased phone calls and visits to a property.  Resulting in lower closing ratios, almost matching the outside temperature. People don’t wants to move between Christmas and New Years. It’s complicated to move in the winter No one is looking at apartment advertisements, […]

Three Keys to Improve Follow Up

In most leasing centers, prospect follow up is a scheduled activity. Sometimes the purpose of follow up is confused with completing the task. Too often, the follow up efforts are listed as “left voicemail/sent email….” For someone that has visited and toured the property, leaving messages doesn’t bring any closure to the leasing efforts. Follow up is […]

Understanding the Impact of Late Rent

How is a property affected by late rent? Unpaid rent obviously affects a property’s financial performance. It’s lost or at least delayed revenue. Expense related to unpaid rent are filing fees, court costs and attorneys.  The impact on the property exceeds these financial costs. Legal Expense From Late Rent The cost of late rent collection […]

Do You Have the Courage to Lead Your Team With Learning?

Learning something new does not require enrolling in a certificate or a four-year degree program. Opportunities To Learn It can be a simple as: -Learning a new app for a phone or mobile device.   Too often, we download a tool someone has recommended, but we don’t try to use it. A quick check of […]

Six Suggestions For Resident Retention

Many property management reports focus on occupancy. Every week, how many move ins will you have? What do you have as preleases? The number of lease renewals is also important. Renewal is a Satisfaction Indicator Securing the move in is only the first step toward building a relationship with a new resident. As time goes […]

Outreach Marketing..Tell One Person

Marketing outreach

Tell one person.  Marketing your property is just that easy. Many times marketing efforts are limited to post and run. Sticking flyers in someone’s hand.   Posting a flyer on a bulletin board and running out the door, will only bring minimal results for outreach marketing. The real value is the personal contact. It’s not limited to the conversation […]

Could A Thank You Every Day, Keep The Move Outs Away?

How often are residents thanked for the choice to live at our community?  Demonstrating resident appreciation in the smallest ways, can have surprising and rewarding returns. Most choices for housing involve long-term commitments, buying a house or a condo, requires a mortgage. Individuals who rent can make a change in an instant.  Granted breaking a […]