The Silent Treatment, Overcoming The Just Looking Response

Questions

Imagine a leasing consultant returning from an apartment tour. It’s an apartment with a less than great view, it’s been vacant for 45 days. It’s on this weeks focus “hot” list. The manager asks, “How did it go, did you get a deposit?” The leasing response, “Great, they didn’t even comment on the view! They’re […]

Affordable Anguish, Agency Requirements

Affordable leasing

People looking for an apartment, are in fact, people looking for an apartment.  Even if your community is affordable and you are required to meet agency requirements. As leasing professionals, we need to know: Do they have an apartment size preference/requirement? (Yes, there’s a difference!) Do they have an expected moving date (is it flexible? […]

Driving By, Determining the True Source of Your Traffic

Learning from a visitor to our apartment community, “I was just driving by,” is a personalized opportunity to create a feature and benefit.  An important tool to creating  value for the decision to lease the apartment home. Knowing the source of our leasing traffic is crucial.  Leasing 101 teaches everyone to ask the question, “how […]

A Mid Year Report Card, Is Your Property Achieving Its Goals?

Goals

With the end of June,  take this opportunity to review your property’s achievement or progress toward its goals.  Explaining goals during team meetings gives each team member ownership and understanding of these objectives.  Converting each objective into SMART goals gives a value every team member can measure. What occupancy is needed to produce the budgeted […]

You’ve Got Mail, An Email Lead Is Waiting

Email

The indicator that an email lead has been received from an Internet Leasing Source (ILS) is the most exciting start to a day that a leasing professional can imagine. A prospect has viewed your online brochure.  Since it includes a description of your apartment styles, details and pictures of your amenities; pricing information and security […]

You Can’t Buy Experience, The Value of Long Term Teams

Possibly the most valuable asset in property management is the experience of the onsite management team. Properties with tenured, long time employees benefit from: development of annual systems. they have noticed, realized and anticipate occupancy trends. they create and build relationships with residents, which improves resident communication, rent collection and resident retention. Preventive maintenance is […]

Solving The Occupancy Equation, Affecting Vacancy With Leasing Prospects And Closing Ratios

Leasing apartments is a skill for property management professionals. To forecast the results, there are two measurable factors: the number of leasing opportunities who make appointments or arrive at the property; and the number (percent) that commit to lease. Explaining the financial impact of vacant apartments and the recovery period will assist in creating a […]

The Gangs All Here, Team Meeting, Team Building

Meeting

The agenda for your team meeting establishes if you’re sharing goals and expectations, or simply outlining the schedule for the week.   The team meeting is an opportunity to: Share the leasing goals for the week. Report results from the prior week. Ask for input on supplies to be ordered. Including your team in these […]

Planting Outreach Seeds for a Crop of General Referrals

Crop of outreach

Every marketing plan includes the activity of community contacts, marketing to local businesses or the all generic OUTREACH. At the end of week, a quick review of tasks not completed, needing to be rescheduled, the outreach activity leads the way. the office was too busy someone called in, the office would have been shortstaffed. outreach […]