The Gangs All Here, Team Meeting, Team Building

Meeting

The agenda for your team meeting establishes if you’re sharing goals and expectations, or simply outlining the schedule for the week.   The team meeting is an opportunity to: Share the leasing goals for the week. Report results from the prior week. Ask for input on supplies to be ordered. Including your team in these […]

Just Grounds…Just the First Impression

Curb appeal

  Coveted by property managers far and wide is an individual with the knowledge and skill to plan, execute and care for grounds. The appearance of the grounds is the first impression. Hiring or discovering someone on your management team is blessed with a green thumb, strong knowledge of grounds, is truly a treasure. Most […]

Referred By…..Encouraging Referrals From Former Residents

Referral

We constantly analyze guest cards.  Identifying any trends or adjustments in how prospects are learning about our community.  With increasing exposure on a variety of internet locations,  general referrals and “word of mouth” continue to dominate the source of prospective residents. Why are these people talking about your community? In some cases, it is your current […]

Savvy Shopper, Knowing Your Competition

shopping

It seems like every time I visit an apartment community to collect information for my market survey, I leave with another feature discovery that will help me convince prospects my apartment community is the best choice for their new home. Shopping the competition is required each month.  Updating a market study analyzes pricing and availability. […]

Turnover Totals, The Financial Benefit of Reducing Moveouts

The related costs of apartment turnover are often included in discussions of the impact of move outs on an apartment community. Rent loss due to days vacant. Marketing expense to advertise for potential residents. Time and expense to screen and process potential residents. In addition there are the obvious related expenses: Maintenance labor Miscellaneous prep […]

You’ll <3 Living Here! Endorsing Your Property.

Endorsement

Is the leasing team prepared to respond to an inquiry, “Why should I move here?”  Anything less than an immediate endorsement tells the prospect the leasing team is not sold on their product. Personal Endorsement How can the leasing team demonstrate their enthusiasm for their property? “We have such a great, convenient location!  I love […]

Scheduling Craigs List

craigsl list

Craigs List continues to provide a strong source of prospective residents for apartment homes in many markets. The amount of quality traffic is directly related to the quality and quantity of Craigs List ads posted each day by the leasing team. Users of Craigs Lists or other Internet Service Providers will focus on the most […]