A Mid Year Report Card, Is Your Property Achieving Its Goals?

Goals

With the end of June,  take this opportunity to review your property’s achievement or progress toward its goals.  Explaining goals during team meetings gives each team member ownership and understanding of these objectives.  Converting each objective into SMART goals gives a value every team member can measure. What occupancy is needed to produce the budgeted […]

Let’s Schedule A Time For You…Putting Leasing Appointments On The Calendar

Calendar appointment

The conclusion of every leasing call should be the offer to schedule an appointment for the future prospect to visit the property. The difference in a question tone, “Would you be interested in scheduling an appointment to tour our model?” versus, “I’m available at either 1:15 or 2:30, this afternoon; would either of those times […]

Solving The Occupancy Equation, Affecting Vacancy With Leasing Prospects And Closing Ratios

Leasing apartments is a skill for property management professionals. To forecast the results, there are two measurable factors: the number of leasing opportunities who make appointments or arrive at the property; and the number (percent) that commit to lease. Explaining the financial impact of vacant apartments and the recovery period will assist in creating a […]

The Gangs All Here, Team Meeting, Team Building

Meeting

The agenda for your team meeting establishes if you’re sharing goals and expectations, or simply outlining the schedule for the week.   The team meeting is an opportunity to: Share the leasing goals for the week. Report results from the prior week. Ask for input on supplies to be ordered. Including your team in these […]

Just Grounds…Just the First Impression

Curb appeal

  Coveted by property managers far and wide is an individual with the knowledge and skill to plan, execute and care for grounds. The appearance of the grounds is the first impression. Hiring or discovering someone on your management team is blessed with a green thumb, strong knowledge of grounds, is truly a treasure. Most […]

Referred By…..Encouraging Referrals From Former Residents

Referral

We constantly analyze guest cards.  Identifying any trends or adjustments in how prospects are learning about our community.  With increasing exposure on a variety of internet locations,  general referrals and “word of mouth” continue to dominate the source of prospective residents. Why are these people talking about your community? In some cases, it is your current […]

Savvy Shopper, Knowing Your Competition

shopping

It seems like every time I visit an apartment community to collect information for my market survey, I leave with another feature discovery that will help me convince prospects my apartment community is the best choice for their new home. Shopping the competition is required each month.  Updating a market study analyzes pricing and availability. […]

Turnover Totals, The Financial Benefit of Reducing Moveouts

The related costs of apartment turnover are often included in discussions of the impact of move outs on an apartment community. Rent loss due to days vacant. Marketing expense to advertise for potential residents. Time and expense to screen and process potential residents. In addition there are the obvious related expenses: Maintenance labor Miscellaneous prep […]

You’ll <3 Living Here! Endorsing Your Property.

Endorsement

Is the leasing team prepared to respond to an inquiry, “Why should I move here?”  Anything less than an immediate endorsement tells the prospect the leasing team is not sold on their product. Personal Endorsement How can the leasing team demonstrate their enthusiasm for their property? “We have such a great, convenient location!  I love […]