Could A Thank You Every Day, Keep The Move Outs Away?

How often are residents thanked for the choice to live at our community?  Demonstrating resident appreciation in the smallest ways, can have surprising and rewarding returns. Most choices for housing involve long-term commitments, buying a house or a condo, requires a mortgage. Individuals who rent can make a change in an instant.  Granted breaking a […]

Putting A Name With The Face, Team Recognition

All too often, the preparation teams at our properties aren’t recognized for their efforts to clean the common areas, care for the grounds and prepare apartment homes for new residents.  Team recognition to colleagues, prospects or vendors can be as valuable to employee retention as wage adjustments. Housekeeping and Maintenance teams are the backbone of every […]

The Silent Treatment, Overcoming The Just Looking Response

Questions

Imagine a leasing consultant returning from an apartment tour. It’s an apartment with a less than great view, it’s been vacant for 45 days. It’s on this weeks focus “hot” list. The manager asks, “How did it go, did you get a deposit?” The leasing response, “Great, they didn’t even comment on the view! They’re […]

Affordable Anguish, Agency Requirements

Affordable leasing

People looking for an apartment, are in fact, people looking for an apartment.  Even if your community is affordable and you are required to meet agency requirements. As leasing professionals, we need to know: Do they have an apartment size preference/requirement? (Yes, there’s a difference!) Do they have an expected moving date (is it flexible? […]

Driving By, Determining the True Source of Your Traffic

Learning from a visitor to our apartment community, “I was just driving by,” is a personalized opportunity to create a feature and benefit.  An important tool to creating  value for the decision to lease the apartment home. Knowing the source of our leasing traffic is crucial.  Leasing 101 teaches everyone to ask the question, “how […]

You’ve Got Mail, An Email Lead Is Waiting

Email

The indicator that an email lead has been received from an Internet Leasing Source (ILS) is the most exciting start to a day that a leasing professional can imagine. A prospect has viewed your online brochure.  Since it includes a description of your apartment styles, details and pictures of your amenities; pricing information and security […]

You Can’t Buy Experience, The Value of Long Term Teams

Possibly the most valuable asset in property management is the experience of the onsite management team. Properties with tenured, long time employees benefit from: development of annual systems. they have noticed, realized and anticipate occupancy trends. they create and build relationships with residents, which improves resident communication, rent collection and resident retention. Preventive maintenance is […]

A Passing Comment Can Create Referrals

Referrals

Where does your leasing traffic come from?  In many cases, referrals are a strong contributor to the sources of traffic at a property. The days of depending on a newspaper advertisement to be your leading source of traffic are long gone. Internet ads, locator services are among the sources that put information at prospects fingertips […]

Let’s Schedule A Time For You…Putting Leasing Appointments On The Calendar

Calendar appointment

The conclusion of every leasing call should be the offer to schedule an appointment for the future prospect to visit the property. The difference in a question tone, “Would you be interested in scheduling an appointment to tour our model?” versus, “I’m available at either 1:15 or 2:30, this afternoon; would either of those times […]