Building a Community of Passionate Leaders in Property Management

Scheduling Craigs List

By on May 25, 2016 in Goal Setting, Leasing, Marketing with 2 Comments
Scheduling Craigs List

Craigs List continues to provide a strong source of prospective residents for apartment homes in many markets. The amount of quality traffic is directly related to the quality and quantity of Craigs List ads posted each day by the leasing team. Users of Craigs Lists or other Internet Service Providers will focus on the most […]

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Managing the Mystery of the Maintenance Budget

Managing the Mystery of the Maintenance Budget

“We Need Supplies.” Maintenance Supply is often the expense account where there always seems to be more month than dollars in the budget. Given this is an area of operations that is reactive to the volume and variety of the requests of the residents; is it possible to effectively plan and budget for maintenance spending? […]

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You Can’t Buy Experience, The Value of Long Term Teams

You Can’t Buy Experience, The Value of Long Term Teams

Possibly the most valuable asset in property management is experience. Properties with tenured, long time staffs benefit from: development of annual systems. they have noticed, realized and anticipate occupancy trends. they create and build relationships with residents, which improves resident communication, rent collection and resident retention. Preventive maintenance is incorporated into the monthly schedule without […]

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Savvy Shopper, Knowing Your Competition

Savvy Shopper, Knowing Your Competition

It seems like every time I visit an apartment community to collect information for my market survey, I leave with another feature discovery that will help me convince prospects my apartment community is the best choice for their new home. Shopping the competition is required each month.  Updating a market study analyzes pricing and availability. […]

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Opportunity Is Calling

Opportunity Is Calling

Answer the Phone!  Respond to the inquiry.  Many prospects will initiate their contact via email, or arriving onsite for a tour.  Just as many will call, with technology in everyone’s pocket, purse and dashboard.  The minute someone considers making a call, the send button is hit, and the call is in progress. Amazing technology is […]

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Supply and Demand, Lease Your Apartment Today!

Supply and Demand, Lease Your Apartment Today!

Probably some of the most dreaded words in a leasing conversation are, “I’m not planning to move for thirty days, a month or two, or six months…” Our apartments are vacant now!  We need move ins now!  Leases signed now!  Commitments now! Availability Vs Schedule First consider, is the leasing team able to challenge the […]

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The First Impression

By on April 18, 2016 in Leasing, Maintenance, Move in, Retention with 0 Comments
The First Impression

Leasing apartments involves a series of “first impressions.” What does the prospect think: -on their first drive through of the property. -meeting with the leasing team. -touring a furnished or unfurnished model. -lastly, their first visit to their new apartment home. Anyone with much property management experience will tell you; the memory of a bad […]

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Outreach Marketing..Tell One Person

By on April 11, 2016 in Leasing, Marketing with 0 Comments

Tell one person. Many times marketing efforts are limited to post and run. Sticking flyers in someone’s hand, posting a flyer on a bulletin board and running out the door, will only bring minimal results for outreach marketing. The real value is the personal contact. It’s not limited to the need of the first person you meet, what matters […]

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Just Right Pricing, A Personalized Approach to Affordable Leasing

Just Right Pricing, A Personalized Approach to Affordable Leasing

Does your property offer “Just Right” pricing? If its an affordable property, it probably does, and this unique sales tool is overlooked, ignored, or forgotten. The catch phrase describing most affordable properties, “Rent Based On Your Income” creates, in many cases a negative impression built on long standing opinions that housing for low and moderate […]

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