Marketing by the Numbers

Marketing numbers

And the collective cry is heard across the land…marketing types don’t do numbers!  They’re creative, spontaneous, outgoing not the introverted analytical number crunchers. Numbers and marketing?  Might be the equivalent of water with the Wicked Witch of the West. Savvy advertising gurus long ago embraced the role of mathematics in analyzing marketing needs. What is […]

The Key to Satisfactory Results, Inspect What You Expect

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Assignments are given.  Training is provided.   No one reports any deiciencies at the end of the day. No one reports work orders have not been completed.  The turnover prep scheduled to be complete, isn’t quite finished. The manager and supervisors end the day with the perception that all scheduled work is complete.  The disconnected […]

Learning for Leaders

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Learning something new does not require enrolling in a certificate or a four year degree program. Opportunities To Learn Learning something new can be as simple as: -learning a new app.  Too often, we download a tool someone has recommended.  But we don’t try to use it. A quick check of You Tube offers instructions […]

Executing and Recording The Move In Inspection

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The  move in inspection is a document with serious legal ramifications. Without a complete and executed move in inspection, management has no documentation to show the condition of the apartment at the time of move in.  An executed document shows the resident accepted the condition of the apartment with whatever notated findings. There are several […]

Planting Outreach Seeds for a Crop of General Referrals

Crop of outreach

Every marketing plan includes the activity of community contacts, marketing to local businesses or the all generic OUTREACH. At the end of week, a quick review of tasks not completed, needing to be rescheduled, the outreach activity leads the way. the office was too busy someone called in, the office would have been shortstaffed. outreach […]

Find The “Cup Holders, ” Selling the Hidden Features

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You probably know someone who has recently purchased a new vehicle, its all about the touch screen features, navigation, adjustable cup holders and maybe the average miles per gallon. No one has to tell you it has a motor, four wheels, or even a transmission. If you apply this descriptive process to our apartments; how […]

Impact of Late Rent

Impact of Late Rent

How is a property affected by late rent? Unpaid rent obviously affects a property’s financial performance. It’s lost or at least delayed revenue. Expense related to unpaid rent are filing fees, court costs and attorneys.  The impact on the property exceeds these financial costs. Legal Expense The cost of late rent collection is not limited […]

Implementing the Marketing Plan; Adding Action to the Product, Price, People, Promotion Analysis

Marketing plan

Monthly, quarterly, weekly, or at least annually organizations expect updates of Property Marketing Plans.  Dutifully, plans are submitted to the appropriate source for review.  Task complete…Thirty, sixty’ ninety days later, update plan.  Task complete, check the item off the TO DO list. How is the plan integrated in to the property operations?  Without specific action […]

“Call If You Have Any Questions,” Not A Foundation For Employee Development

Call with questions

This short phrase, seven little words could be the first step to failure for a newly hired or recently promoted individual. As the supervisor, the team leader, it appears that we can be available; “just call,” “call anytime, day or night,” “I always have my phone with me.” Time goes by, critical deadlines are missed […]