Lights Out!


The Challenge Maintaining exterior parking lot and building entry lights is an ongoing challenge for many property managers. During daily/weekly tours of the property when we monitor and inspect for any potential repair or safety items, the exterior lighting is often overlooked. The lights are not illuminated, because its daytime. Exterior lighting is an important […]

Turnover Totals, The Financial Benefit of Reducing Moveouts


The related costs of apartment turnover are often included in discussions of the impact of move outs on an apartment community. Rent loss due to days vacant. Marketing expense to advertise for potential residents. Time and expense to screen and process potential residents. In addition there are the obvious related expenses: Maintenance labor Miscellaneous prep […]

Have You Tested Your Detector Today?


An inoperable smoke detector is  one of the most frustrating and dangerous findings on any type of inspection.  This violation carries the most severe penalty scoring.  With Agency and Municipal inspections same day repairs are mandated. Both residents and maintenance must acknowledge the importance of this device.  It must be operational at all times.  The […]

Implementing the Marketing Plan; Adding Action to the Product, Price, People, Promotion Analysis


Monthly, quarterly, weekly, or at least annually organizations expect updates of Property Marketing Plans.  Dutifully, plans are submitted to the appropriate source for review.  Task complete…Thirty, sixty, ninety days later, update plan.  Task complete, check the item off the TO DO list.  The value of the plan is lost without scheduling tasks to create actions. […]

Marketing by the Numbers

Marketing numbers

And the collective cry is heard across the land…marketing types don’t do numbers!  They’re creative, spontaneous, outgoing not the introverted analytical number crunchers. Numbers and marketing?  Might be the equivalent of water with the Wicked Witch of the West. Savvy advertising gurus long ago embraced the role of mathematics in analyzing marketing needs. What is […]

The Key to Satisfactory Results, Inspect What You Expect


Assignments are given.  Training is provided.   No one reports any deiciencies at the end of the day. No one reports work orders have not been completed.  The turnover prep scheduled to be complete, isn’t quite finished. The manager and supervisors end the day with the perception that all scheduled work is complete.  The disconnected […]

Learning for Leaders


Learning something new does not require enrolling in a certificate or a four year degree program. Opportunities To Learn Learning something new can be as simple as: -learning a new app.  Too often, we download a tool someone has recommended.  But we don’t try to use it. A quick check of You Tube offers instructions […]

Executing and Recording The Move In Inspection


The  move in inspection is a document with serious legal ramifications. Without a complete and executed move in inspection, management has no documentation to show the condition of the apartment at the time of move in.  An executed document shows the resident accepted the condition of the apartment with whatever notated findings. There are several […]

Planting Outreach Seeds for a Crop of General Referrals

Crop of outreach

Every marketing plan includes the activity of community contacts, marketing to local businesses or the all generic OUTREACH. At the end of week, a quick review of tasks not completed, needing to be rescheduled, the outreach activity leads the way. the office was too busy someone called in, the office would have been shortstaffed. outreach […]