Service Request Callbacks, Resident Feedback Please!

Scheduling time for maintenance callbacks is an important service to our residents.  Receiving positive feedback is an opportunity to solicit for reviews.  Comment cards, or the service request form left in the residents home can ask, for the resident to share their experience on social media. “Maintenance does a great job, I hear that from […]

The Best Endorsement Your Community Can Receive.

Endorsement

The influence of reviews, published and personal has quickly become a determining factor in many purchasing decisions.  Leasing apartments is no exception.  Prospective residents will research rating and review pages searching for an endorsement for the apartment community they are considering. We have an opportunity to impress our prospects with first hand reviews.  The leasing […]

Lights Out! An Easy Tip To Maintain Exterior Lighting

The Challenge Maintaining exterior parking lot and building entry lights is an ongoing challenge for many property managers. During daily/weekly tours of the property when we monitor and inspect for potential repairs and safety items, the exterior light fixtures are marked as an exception.  It can’t be inspected because the timers or photo cells are […]

Planting Outreach Seeds for a Crop of General Referrals

Crop of outreach

Every marketing plan includes the activity of community contacts, marketing to local businesses or the all generic OUTREACH. At the end of week, a quick review of tasks not completed, needing to be rescheduled, the outreach activity leads the way. the office was too busy someone called in, the office would have been shortstaffed. outreach […]

Avoiding the Training Trip Hazard, “Call If You Have Any Questions”

Appointment

“Çall if you have any questions,” is often the closing comment for an onboarding, orientation or training event. This short phrase, six little words could be the first step to failure for a newly hired or recently promoted individual. As the supervisor, the team leader, it appears that we are always available;”just call,” “call anytime, day […]

Tips To Continue Referrals From Valued Residents

Referral

We constantly analyze guest cards.  Identifying any trends or adjustments in how prospects are learning about our community.  With increasing exposure on a variety of internet locations,  general referrals and “word of mouth” continue to dominate the source of prospective residents. Why are these people talking about your community? In some cases, it is your current […]

The Secret Ingredient For An Effective Lease Renewal Offer

Weekend hours

People select a new apartment home largely based on location. Price point and lease terms are also taken into consideration. But when it comes to the choice to renew, the decision is based on customer satisfaction.  This satisfaction translates into the value experienced by the resident. Creating Value With a rent adjustment for the renewal, […]

Toast the New Year, Celebrate the Team Meeting

Toast the New Year

The “Toast” is an event.  It is a public gesture of celebration.  A time to celebrate accomplishments. The audience voices their support of the praise with the clinking of glasses, and a hearty, “hear, hear!” Celebration Meeting Theme We can use “The Toast” as a theme for a  team meeting at the beginning of the year.  This creates […]

How to Use Supply and Demand to Create Urgency!

Some of the most dreaded words from a prospect in a leasing conversation are, “I’m not planning to move right away, maybe in a month or two, or six months…” We want to create urgency.  Our apartments are vacant now!  We need move ins now!  Leases signed!  Commitments today!  Too often, the reference for a future […]